NEWS

Translated By DeepL

A new outdoor movement created by The North Face.

THE NORTH FACELate last month, THE NORTH FACE opened "THE NORTH FACE ALTER" in the fierce battle zone of outdoor stores lining Meiji-dori Avenue in Harajuku. Based on the concept of "proposing an opportunity to think about the future of the earth," the new outdoor store offers a wide range of carefully selected lifestyle items, from standard items that symbolize the brand to advanced items that incorporate new technologies and ways of thinking, all of which are in beautiful harmony with nature and future lifestyles. The store proposes items that will accompany future lifestyles that harmonize beautifully with nature, from standard items that symbolize the brand to advanced items that incorporate new technologies and ways of thinking.

THE NORTH FACE MOUNTAIN (formerly THE NORTH FACE Harajuku Store), which reopened on the same day, has become a flagship store that clearly conveys the brand's core stance on essential product development. The store will focus on highly specialized items, such as the "SUMMIT SERIES," a group of highly functional products equipped with advanced technology and specialized for mountaineering.

In addition to the flagship store (Harajuku store), "THE NORTH FACE 3 (March)" proposes items for women, "THE NORTH FACE STANDARD" proposes the use of functional wear as real clothes for urban lifestyles, and "THE NORTH FACE KID'S" offers items for children. THE NORTH FACE KID'S, which offers items for children, and the opening of two new stores, "THE NORTH FACE" will introduce a new outdoor culture to a wider range of people. One cannot help but feel the unrivaled momentum of The North Face. It is more than worth seeing.

Text_Jun Nakada


THE NORTH FACE ALTER
Address: Harajuku Toutomo Building 1F, 6-10-9 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6427-1180
Hours: 11:00 - 20:00
https://www.goldwin.co.jp/tnf/

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