Good balance of quality and price. The first eyewear brand from the U.K. , which is the talk of the town, has landed in Japan.

While glasses that cost less than 10,000 yen including lenses have become commonplace, well-designed glasses are still expensive.

In the eyeglass market, where the price range is at two extremes, the British eyewear manufacturer <CUBITTSThe "M" is exactly in the middle of the spectrum. The balance between quality and price is exquisite. The reason why we are able to achieve this is because we handle everything from planning to retailing in-house.

Finally, "Cubits" will make its first appearance in Japan. The location is in the "Cubits" building inBlinc vase".

The metal rivets that hold the hinges together are the brand's identity. This structure makes it easy to repair even if it is broken.

The pop-up, titled "Kon-nichiwa, TOKYO." will not sell frames only, but will include all lenses. And the price is from 26,000 yen. With such a great design and such a great price, what more can you ask for?

It starts on Saturday, August 24. Don't miss it, eyeglass users!