The "SIMS" brand was born in the United States in 1976. The company's founder, Tom Sims, was instrumental in shaping the culture of snowboarding, and the brand helped push skateboarding into the mainstream.
The brand's apparel line will be launched for the upcoming spring/summer 2020 season. Ahead of the launch, "SIMS MILLENIUM PURE JUICE," a collaboration project with domestic and international creators, will be launched.
We plan to collaborate with artists and brands a total of four times by the spring of 2020, and the memorable first time will be with <BlackEyePatch. However, it is not yet known what items will be available.
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