Magic Stick's basic line is finally launched! No logo, no graphics , a new burst of charm.

An overwhelming presence in the Tokyo street scene[MAGIC STICKThe brand is celebrating 10 years since its launch. As they approach the 10-year milestone since the launch of their brand, they have launched a new line, "CORE," offering basic styles as their next challenge.

The "CORE" lineup is centered on the "Magic Stick" basic series and includes items that can be worn by both men and women. The brand has decided to keep their signature logos and graphics out of the lineup, instead focusing solely on silhouettes and details. Let's check out the styling of the mixed items from the women's line, which will be fully launched next year.

Left: ESSENTIAL BOX T ¥10,000+TAX, Right: ESSENTIAL V T "HER" ¥7,000+TAX

Two T-shirts, the core of the style, are available. One is the "ESSENTIAL BOX T" made of high quality cotton jersey of original knitting. The other is the "ESSENTIAL V T," which has an oversized silhouette typical of men's brands and a deep feminine V-neck. The short, crisp length is also a key point.

ESSENTIAL SS SHIRTS ¥17,000+TAX

The trendy open-collar ESSENTIAL SS SHIRTS have a casual wide-box silhouette. Fine needlework and fine count sewing threads are used to create an elegant surface by a domestic sewing factory. The high-density typewriter cloth used for the fabric gives the shirt a natural wrinkled feel and a rough, comfortable fit.

Left: ESSENTIAL WIDE CROPPED PANTS ¥19,000+TAX, Right: ESSENTIAL JOCKEY PANTS ¥18,000+TAX

After T-shirts and shirts, pants are next. Two types of pants will be offered: the wide silhouette "ESSENTIAL WIDE CROPPED PANTS," which is also a best-seller of "MAGIC STICK," and the tight-fitting "ESSENTIAL JOCKEY PANTS. The same high-density typewriter cloth is used for the "ESSENTIAL SS SHIRTS," so it is recommended to wear them as a set-up.

DOUBLE FOOTWEAR HOFFMAN MS VER ¥22,000+TAX each

The key item in this collection, the "DOUBLE FOOTWEAR HOFFMAN MS VER" tongue sandal, is a collaboration model with the Asakusa-based factory brand "DOUBLE FOOT WEAR. The versatile, simple design and soft foot head provide excellent comfort. The quality of the product can only be achieved by the handwork of craftsmen.

As an entry-level model, the Easy Coordinate Pack, which includes a top and bottoms, will also be available. We hope you will experience firsthand the quality of these basic items that incorporate a street mindset.