New Life Project's bags you can trust your back to every day. A special order product with Nano Universe is also on standby!

Because a bag is an item that is used every day, it is important to have a basic design and high quality materials , two things that are important to keep in mind.

Although there are few opportunities to buy a new bag, it will soon be April, and there are some brands we would like to introduce to those who are starting a new life or want to make a fresh start.

New Life Project is an up-and-coming brand that just started in the spring/summer of 2021, but their craftsmanship is full of attention to detail.

So, let's start with an explanation of the materials. The brand's standard "ECO CANVAS SERIES" uses Cordura yarn for the warp and recycled PET polyester yarn for the weft to achieve high durability against abrasion, tearing, and fraying. In addition, Teflon coating is applied to the fabric surface to make the bag water-repellent and stain-resistant, making it suitable for daily use.

Another appeal of the "New Life Project" is that it is environmentally friendly and uses 40-601 TP10T of recycled material in each bag.

The newly launched "Ocean Series" uses recycled PET as its main material, which includes plastic bottles collected through beach cleanup activities.

Until now, most of the marine debris collected during beach cleanups has been incinerated or disposed of in landfills. Ocean Series" takes such trash with no place to go and turns it into a new product.

Moreover, the functionality is impeccable. Waterproof, stain-resistant, antistatic, and other reliable functionalities make it hard to believe that recycled materials are being used.

The brand's iconic rope plays a supporting role by allowing the bag to be customized by replacing it. Designed to look like a climbing rope, it has a breaking strength of 2268 kgf. Since a typical nylon rope has a breaking strength of approximately 1000-1500 kgf, you can see how robust it is.

The yarn is dyed by skein, which is a time-consuming process, maintaining the original texture of the yarn and producing an even coloring.

ECO CANVAS LL TOTE ¥35,200 yen

This time, NANO UNIVERSE has specially ordered bags from the "New Life Project," which is packed with technology and environmental considerations. This project was realized in conjunction with the rebranding of "NANO UNIVERSE" from this spring, and three special order items were prepared.

ECO CANVAS OVAL PACK ¥39,600 yen

OCEAN STORE BAG ¥15,950 yen

The lineup includes tote bags, backpacks, and store bags.

Following the design and functionality of the original, the color of the rope has been changed to beige. The result is based on the outdoors, but with an urban essence.

As proof of the special order, a tag with both brands' names is also used.

To coincide with the launch, a pop-up store will open at the Takashimaya Gate Tower Mall and Amu Plaza Hakata stores of "Nano Universe," so be sure to visit them if you are in the area.