Change is the order of the day in the Tokyo street scene. When a new trend emerges, brands are born like bamboo shoots after rain, and when the trend passes, they disappear like cherry blossoms after three days. In such a scene, there is one brand that has been at the forefront for more than 20 years."HideandSeek.. may be rare in some ways.
It is because the brand has remained unwaveringly honest about the street over the years that it is still able to demonstrate a strong presence, and you can sense the true meaning of this in the collaboration bag with CHROME INDUSTRIES, which will be released as a spotlight for the 2017 SS. You can feel the true meaning of the collaboration with CHROME INDUSTRIES.
HideandSeek × CHROME INDUSTRIES THE ORP ¥12,800
The roll-top daypack "ORP," which is lightweight and waterproof, is used as the base body, and the "FOR HIDE AND SEEK H.S." logo is proudly laid out on the back. The fact that the simple arrangement with only the logo gives it a strange persuasive power can be attributed to the brand power of "HIDE AND SEEK". The logo is simple, yet powerful in appearance. It could be said that this bagpack literally "speaks with its back.
This is the third collaboration between the two brands. The affinity between "Hyde & Seek," with its background in American West Coast culture, and "Chrome Industries," which enjoys great support from messengers and urban cyclists in San Francisco, goes without saying. The products are made with the pursuit of reality and the essence of the street in mind.
Text_Yosuke Ishii
HIDEANDSEEK FLAGSHOP
Address: Perrier Jingumae 2F, 6-19-17 Jingumae, Shibuya-ku, Tokyo
Phone; 03-6427-2905
www.hideandseektokyo.com
