Daiwa Pier 39 presents Art. Exhibition tagged with Jeff McFetridge opens this weekend.

With a design and functionality that is right in the middle of the needs, we have crossed the gap between fashion and fishing.DAIWA PIER39The brand is a technical and realistic clothing brand that is appropriate for the concept of "a seamless bridge between nature and the city". They have been developing technical real clothes suitable for the concept of "a seamless bridge between nature and the city," and to further expand their world view, they have created a new lineup of clothing by world-famous artists.Jeff McFetridge.and Mr. Kosaka. The project challenges the fusion of art and fishing, which have never before crossed paths.

McFetridge has worked with a number of prominent companies and brands, including the cover of "relax" magazine, the dial design for the Apple Watch, and a collaboration with Vans Vault.

This project was realized because he is a big fan of fishing and has been a fan of "Daiwa" for a long time,GALLERY TARGETThe exhibition will be held for two days only at the former Italian Embassy Villa on the shores of Lake Chuzenji. The exhibition will feature rare and precious artworks drawn on the theme of "the coexistence of fish and humans.

GM Tech Drawstring Tee S/S ¥11,000

GM Tech Drawstring Pocket Tee S/S ¥11,000

GM Tech Easy Shorts Twill ¥25,300

GM Tech Open BD S/S ¥23,100

GM Tech 2P Camp Shorts ¥26,400

GM Tech Bucket Hat ¥8,800

GM Tech 6panel Cap ¥7,700

GM Tech 2way Easy Tote ¥7,700

To commemorate this event, apparel printed and embroidered with McFetridge's new artwork will also be available. The items to be released include T-shirts and shorts in a wide silhouette that is typical of "Daiwa Pier 39," as well as other items that will be immediately effective in the summer. They have been sticking to a solid color palette, and this is the first time for them to produce graphic items. The competition for these items may be even more fierce than the inline items.

Purchasers of these items will receive lures on a first-come, first-served basis. There are popular fishing spots and climbing trails around the venue, so why not set up an exhibition this weekend and enjoy the outdoors?