Rules and history are important, but the real appeal of fashion is to be unconventional. A little bit of discomfort and mix-and-match feeling is what makes clothes comfortable to wear.
Debuting in the 2022AW season.THOUSANDS.is a brand with a new sense of value that is not bound by genre or gender, while respecting legacy. The brand concept is "UNIQUE CLOTHING. This may sound familiar, but it is also a pun and an important philosophy of "SOUTHERNS".
First, please take a look at the look images just received. Photographer is Taro Mizutani and stylist is Dai Ishii.
The first thing that catches the eye is the tracksuit with lines. At first glance, it appears to be a sporty item, but by replacing the material with faux suede, it has been made to look elegant. The denim jacket is also based on a 50's heritage item, but has been given a modern approach by removing the flap pockets and using a fluffy denim color fade.
The "W BREASTED DOWN COAT," one of this season's key items, is made of nylon fabric filled with goose down and features a classic 10-button P coat design. This item is the quintessence of "SOUTHERN'S," and its unique twist can be said to have been demonstrated without regret. In addition, cut and sewn items such as T-shirts and long T-shirts have a clear and elegant appearance thanks to special spinning and twin-fiber processing. The materials used are also carefully selected.
SOUTHERNS" pays homage to the good old days, but reconstructs them from a modern perspective. It looks like something you have seen before, but it is not. Such a high level of disruption and disruption is realized, and is the greatest characteristic of "SOUTHERN'S".
First delivery starts today, Saturday the 8th.This is the brand's official siteIn. It's the kind of thing that I'm sure Huynem readers will like. Please check it out. We will close with a statement received from the brand.
Clothing that makes life unique
Clothing that breathes new life into heritage
Contemporary clothing that defies category and gender."
