Saunas and public bathhouses are not a boom, but rather a new part of Japanese culture that is taking root in 2022. It seems that every station has a sauna and a bathhouse. Competition is a good thing.
In this context, Hotta Yu in Nishi-Arai, a long-established public bathhouse that has been in business for 80 years, continues to attract attention as a spot where new and old culture mixes with each other after its renovation last year.
We have previously published an article about this in HOUYHNHNM.
https://www.houyhnhnm.jp/news/596782/
To celebrate its first anniversary, Hotta Yu will hold a collaborative event "TOTONOU revitalize Week" with SUCCESS, a total men's care brand of Kao Corporation, on April 26 (Good Bath Day).
During the period, "Success Medicated Hair Growth Tonic" will be available in the changing rooms of "Hotta Yu". After taking a sauna, visitors can enjoy a hair-growth care experience with a refreshing carbonic acid jet.
Success Medicinal Hair Growth Tonic (Quasi-drug) 180g
Success Rinse-Free Medicated Shampoo (Quasi-drug) 400ml
In addition, "Success Rinse-Free Medicated Shampoo" is installed in the bathhouse. It can deeply cleanse even the sebum clogged in the pores.
By all accounts, public baths, saunas, and " Success " are a good match.
During the event, the first 50 visitors on each day will receive a Success Experience Set, which includes a mini bottle of Success Medicated Shampoo and a small size Success Medicated Hair Growth Tonic.
In addition, the "New Totoi Method" poster, which teaches a new method of Totoi, supervised by Dai Matsuo, aka "TOTONOUrevitalize Oyakata" (representative of TTNE), one of the founders of the sauna boom, who supervised the herbal sauna and water bath at "Horitayu" will be displayed in the facility.
In addition to how to enjoy the "Hotto TOTONOU" sauna, the "SUTTO TOTONOU" sauna etiquette is also explained.
One last thing. In order for visitors to experience the pleasure of scalp care, a "scalp massage experience taught by a head spa specialist" will be held at the entrance of "Hotta Yu"! Scalp Massage Experience" will be held at the entrance of "Hotta Yu".
Certified Head Shoulder Therapy therapist Maiko Chiba will be on hand to instruct those who wish to try a scalp massage and experience how good it feels. Please see below for the dates and times.
This project will highlight the possibilities of public bathhouses and saunas from a variety of perspectives. Since the event will be held for only 5 days, why don't you take a "refreshing" break before entering the full-blown GW season?
Hotta Yu x Success Collaboration Event "SUTTO TOTONOU (revitalize) Week".
Period: Wednesday, April 26, 2023 - Sunday, April 30, 2023
Venue: Public bathhouse "Hottayu
Address: 3-20-14 Sekihara, Adachi-ku, Tokyo
Closed: Second Thursday
Open: 14:00 - 24:00 (weekdays) , 8:00 - 24:00 (Sundays and holidays)
Official Site
A head spa specialist will teach you how to do it! Scalp Massage Experience
Wednesday, April 26, 3-6 p.m.
Saturday, April 29, 1 to 3 p.m./4 to 7 p.m.
Sunday, April 30, 1 to 3 p.m./4 to 7 p.m.