Timex, the American watch brand that has led the casual watchmaking scene, celebrates its 170th anniversary this year in 2024.
The brand continues to produce a wide variety of watches that match various styles, but one model in particular that has taken the world by storm is the "Q TIMEX LCA," a model that displays both digital and analog data on a single digital LCD.
Timex has released a new model, "Q LCA Transparent," based on that model and using a translucent resin material for the case and strap. It is now on sale at concept stores and some watch specialty stores and select stores.
Black TW2W45000 ¥17,050
Blue TW2W45100 ¥17,050
Clear TW2W45200 ¥17,050
As you can see, the stylish skeleton material is available in three colors: black, blue, and clear. It is not only this appearance that makes it lighter, but the actual weight has also been lightened to make it more comfortable to wear.
While maintaining the nostalgic LCD and form, this classic yet modernized watch will surely become a new standard in our daily lives.
The three-layered structure of the windshield, liquid crystal panel, and reflective base is a coherent liquid crystal and a superb design that can be used even today. The internal mechanism, called a module, is nearly 40 years old and was manufactured again for this model. In addition to a stopwatch, alarm, and timer, the watch is water resistant to 30 meters, making it safe even during the rainy season, and is equipped with sufficient functions for everyday use.
The side light at the 2 o'clock position is a single LED bulb, which, like the case form, reproduces the original design, but in fact does not reach the time section, an exquisite omission not found in modern products, which is also a charm point.
Timex tends to focus on collaborations with various brands and characters, as well as its classic models such as the Camper and the Weekender, but perhaps its true strength lies in its proven technology and archives, backed up by its 170th anniversary, and its flexibility in thinking and acting to adapt them to today's trends. The true strength of the company may be its flexible thinking and ability to adapt to modern fashions based on the proven skills and archives of its 170th anniversary.
The coming season calls for a unique accent on your hand. Lift your spirits with the new "Q LCA Transparent" and enjoy the coming season to the fullest.
