Sightseeing tours are usually focused on local delicacies and iconic landmarks. However, the theme of the tours introduced here is "fashion.
NICHATRAVEL, which organizes unique tour packages, and stylist Hiroshi Ozawa have teamed up to create a plan to fully enjoy Matsumoto, Nagano Prefecture.
This shopping tour is centered around the "LIVE STOCK MARKET in MATSUMOTO," an event organized by Ozawa-san at Matsumoto PARCO, and includes special offers on limited items as well as participation in a talk session and after-party.
The main content of the flea market, "LIVE STOCK MARKET in MATSUMOTO," will bring together brands and creators who are close friends of Ozawa.
LIVE STOCK, by the way, is a unique initiative of Mr. Ozawa's select store "Editorial Store. Under the slogan of "bringing dead stock back to life," the term refers to products that give new value to the inventory held by brands and stores.
The market is based on the theme of LIVE STOCK, and the items on display include brand archives, vintage clothing, and personal belongings of people in the industry, all of which are sustainable items interpreted from each individual's point of view.
LIVE STOCK MARKET in MATSUMOTO/ Scheduled participants
【 Brand & Shop]
ADULT ORIENTED ROBES
Swell Vintage
Crinkle, crinkle, crinkle, crinkle.
SEASAW71
TOUCHU
MILK BOTTLE SHAKERS
ROTOTO
【 Creator]
Yasuto Kamoshita (Representative of Office Kamoshita)
Ryutaro Yanaka (Editor, WEB Magazine FORZA STYLE)
Hiroki Takahashi (fashion film creator)
The lineup is broad and not limited to fashion, with glass vases for sale and workshops for making dolls from defective items and display samples. Tour participants can also consult with Ms. Ozawa about shopping and styling, so this is a great opportunity for them to do so.
The venue will also feature a special screening of the coming-of-age film "Skate Kitchen" featuring members of a New York-based girl skateboarding team.
The perks for participants who are interested in the event include a shopper made of repurposed leftover fabric, a concept book for the "Editoreal Store," stickers, and a can badge.
The staff of Matsumoto PARCO and Editorial Store will also be distributing digital maps of local spots that they love, so visitors can enjoy exploring the city during their free time on the tour with the help of these maps.
After shopping and exploring the city, the tour will conclude with an after-party. This will be an opportunity to meet and mingle with Mr. Ozawa and other creators in the fashion industry over drinks.
The tour itself is limited to one day, but if that's not enough for you, you can stay another night. Enjoy a new journey with fashion as your starting point.
