Helly Hansen Harajuku reopens . . A collaboration with UPPERLAKE MOB, with its loose graphics, is also available.

HELLY HANSEN connects nature and the city with the latest technology and nautical design. The flagship store "HELLY HANSENHelly Hansen Harajukuwill reopen on Saturday, September 14! It will be reborn in a stylish mortar-style space with wood everywhere.

The new concept of the main store is "Navigating in the city". The store proposes a lifestyle in which the sea and nature are close at hand, blending the brand's roots in the sailing culture with modern fashion. The store will stimulate visitors' spirit of exploration and adventure through a variety of approaches that are not limited to product sales.

9,900 each

To commemorate the renewal, a collaboration item with "UPPERLAKE MOB," a creative unit from Tokyo, was also produced. The body is made of recycled plastic bottles collected on Ishigaki Island. The rough graphics, inspired by sailing, show the intention of both parties to focus on environmental issues, but not to take them too seriously, but to make them more accessible.

Upcoming events include workshops and custom marking events. Please visit us for a chance to get in touch with nature.