Hip-hop is an inseparable part of the AVIREX culture. Recently, the brand's Instagram page has been running a series of "rep" projects focusing on various rappers.
Jin Dogg, who graced the first of these(OMG) and Avilex have joined forces to create the iconic varsity jacket.
AVIREX×OMG VARSITY JACKET ¥154,000
The iconic logo that has been used since the 1980s is placed on the front, and the signature "OMG" graphic adorns the back. The use of cowhide leather with a wavy pattern gives the shirt a different look from this season's in-line line, which is also unique to this collaboration.
Up until now, OMG items have mainly been sold at live venues, but this varsity jacket will be sold in-store at two stores: the AVIREX Shinsaibashi store in Jin Dogg's home town of Osaka, and the newly revived AVIREX Shibuya store, both on December 20 (Fri.). The newest store is AVIREX Shinsaibashi in Osaka and the newly revived AVIREX Shibuya.
