FEATURE | TIE UP

Translated By DeepL

A story that transcends time. Lacoste and two actors.
THE NEXT STANDARD WITH LACOSTE

A story that transcends time. Lacoste and two actors.

LACOSTE continues to be loved across generations as the epitome of the polo shirt. With its roots in tennis, the brand’s French traditional spirit is strongly reflected in its sneaker collection as well. Wearing the brand’s clothing and sneakers are two actors—Shun Sera and Sakurako Konishi—who have entered the acting industry and are beginning to shine.

  • Photo_Mai Kise
  • Video_Yuki Onishi
  • Styling_Yu Sugiura
  • Hair & Make up_Kotomi Goshima
  • Text_Shinri Kobayashi
  • Edit_Ryo MuramatsuShinri Kobayashi

Talk About LACOSTELacoste: Where Tradition Meets Modernity.

—What was your experience like actually wearing Lacoste clothing and shoes this time?

Sera: For me, the polo shirts I bought in college left a strong impression, but I also felt that sneakers have a timeless appeal that transcends trends. One pair I tried on, the “Slambreak,” retains the traditional vibe of a tennis court while featuring a mix of materials and a voluminous silhouette that feels incredibly modern. It’s a pair that feels like it has a story—one that will blend into my daily life and gain character the more I wear it.

Konishi: The other “Elite Active” style was just as casual yet elegant as the clothes—it was truly lovely. It had a retro, cute ’70s-style design with a touch of sophistication; just wearing them instantly makes your everyday outfit look vibrant and special. They’re incredibly lightweight and comfortable to walk in, so I find myself wanting to wear them every day when I go out.

—Were there any items or styling choices from today’s shoot that particularly stood out to you?

Sera: I really loved the look of pairing a polo shirt with a track jacket. It combines a sporty vibe with a classic feel—it’s the kind of style that makes me want to try it myself.

Konishi: I was really impressed by the bag with a pleated skirt-like design. It has a high-quality feel to it, yet it seems like it would work perfectly as a “contrast piece” in a casual outfit, so I really wanted one.

—Now that you’ve had a chance to wear these pieces again, could you both share your thoughts on the appeal and impression of the *Lacoste* brand?

Sera: Sure, they’re still strongly associated with the “classic polo shirt” image, but both the clothes and the sneakers are incredibly durable and timeless. I really liked a polo shirt I bought in college and wore it for a long time, but I eventually passed it down to my younger brother. They have that kind of timeless durability—in a good way—that allows them to be passed down across generations. I also find it appealing that, while rooted in the tradition of tennis, the brand has a story that fits seamlessly into modern everyday life.

Konishi: It’s wonderful how it combines the approachability of sportswear with an air of elegance, isn’t it? It possesses a timeless beauty that isn’t swayed by trends or the times; it blends naturally into everyday wear, yet simply putting it on gives you a certain dignified presence. It perfectly balances the elegance cultivated over history with comfort, and I was reminded once again what a wonderful brand it is—one that makes my everyday outfits feel just a little bit special.

INFORMATION

Lacoste Customer Center

Phone: 0120-37-0202
Official Site
Instagram:@lacoste_tokyo
X:@LACOSTE_JAPAN

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