Wear the story,Wear the mood. Clothes I wear on a whim.

Fall/Winter 2026

I keep up with the latest trends and hunt for vintage clothes.
I like the ordinary, but I can also enjoy the exceptions.
While I admire high-end products,
I also know the merits of things that aren't like that.

This is roughly what Fuinam's fashion looks like.
Here's the fall/winter fashion feature we put together.
I tried styling everyday outfits based on seven themes.
In the end, it's best to just wear it on a whim.

  • Photo_Teruo Horikoshi (TRON)
  • Styling_So Matsukawa
  • Hair & Makeup: Kentaro Katsu (SIGNO)
  • Model_PAVEL (West), MIA (Bravo)
  • Design by Atsuko Matsumoto
  • Web Development_Shuma Senokuchi
  • Text & Edit_Yuri Sudo

QUIET CHIC

A simple, understated color.

Since it’s the season to bundle up, try arranging similar colors from your wardrobe side by side. Even if the tones differ, they’ll surprisingly go well together if you pay attention to the order in which you layer them and the sizing. This is especially true for “in-between” colors. By the way, “bokutotsu” means “unadorned.”

Rich and deep.

Muted colors like brown and beige are a hallmark of this season. Rather than wearing just one or two light layers, it’s better to enjoy layering. Wear a rich, textured wool coat from Captain Sunshine on the outside, and layer two different check patterns with a shirt and scarf. Underneath, add a striped rugby shirt. Even though each piece is so different, they go together so well.

〈Captain Sunshine〉 Coat ¥253,000 (Captain Sunshine), 〈Yaeka〉 Shirt ¥35,200 (Yaeka Apartment Store), 〈Iréve〉 Rugby Shirt ¥31,900, Pants ¥40,700 (both Iréve), 〈Margaret Howell〉 Turtleneck ¥33,000 (Margaret Howell), 〈Foot the Coach for Graph Paper〉 shoes ¥93,500, 〈Graph Paper〉 gloves ¥16,500 (both from Graph Paper Tokyo), 〈Auralie〉 scarf ¥41,800 (Auralie)

A Longing for Vintage Clothing.

Worn-in navy has a unique, subdued charm that no other color can match. It’s no wonder apparel brands try to recreate this look—and in this style, the hoodie from *Captain Sunshine* and the pants from *Auralie* are perfect examples. Both pieces are dyed to achieve this color, giving them a rugged look. Pair them with a *Nice Ness* shirt woven from nylon and linen-silk, and the look takes on a subtle air of sophistication.

〈Nice Ness〉 Shirt ¥74,800 (E-Light), 〈Captain Sunshine〉 Hoodie ¥49,500 (Captain Sunshine), 〈Sanmont〉 Turtleneck ¥35,200 (Sunroom), 〈Auralie〉 Pants ¥46,200 (Auralie), 〈Margaret Howell〉 Knitted Neck Wrap ¥47,300 (Margaret Howell), 〈Paraboot for Beauty & Youth〉 Shoes ¥74,800 (Beauty & Youth Marunouchi Store)

The Depth of the Material.

A gray as overcast as the sky can look sloppy depending on the fabric. A sweatsuit is a perfect example. That’s why I tuck a soft knit into back-satin pants. Since both the top and bottom have that signature *Graph Paper* silhouette, I cinch the look with a belt. For the layers underneath, I wear a shirt and a turtleneck. Choosing white keeps the neckline from looking bulky.

〈Graph Paper〉 Knit ¥46,200, Pants ¥52,800 (both from Graph Paper Tokyo), 〈Steven Alan〉 Shirt ¥19,800 (Steven Alan Shinjuku), 〈Margaret Howell〉 Turtleneck ¥19,800, Belt ¥25,300 (both Margaret Howell), 〈Marbo〉 shoes ¥44,000 (Authentic Shoe & Co.), 〈Captain Sunshine〉 jacket held in hand ¥187,000 (Captain Sunshine), 〈Miz Dialogue〉 Eyeglasses ¥52,800 (Blink Gaienmae)

HOW DUFFLE?

Duffel bags are a hassle.

To be honest, a duffle coat isn’t the kind of coat I’d reach for every day. It’s thick and bulky, and it takes up a lot of space when I take it off while I’m out. Plus, its classic look actually makes me feel a bit self-conscious. But something like this might be okay.

Casually, without taking it too seriously.

A vivid blue that catches the eye during this in-between season. 〈Auralie〉 brings out the vibrancy in ordinary scenery. This duffle coat is made from a soft herringbone pile fabric that combines combed wool yarn for the warp with a blend of British wool and SUPER 100’s yarn for the weft. Pair it not with denim or chinos, but with cashmere knit pants, a chambray shirt, and patterned accessories. Since duffle coats were originally worn by fishermen, it’s perfectly fine to wear them in a casual, carefree way like this.

〈Auralie〉 Duffle Coat ¥176,000 (Auralie), 〈Sanmont〉 Shirt ¥27,500 (Sunroom), 〈Mid Things〉 Knit Top ¥30,800 (Mid Things), 〈Bodi〉 Pants ¥132,000 (Alpha Brand Consulting), 〈Polo Ralph Lauren〉 Knit Hat (for reference only) (Ralph Lauren), 〈Mizu Dialogue〉 Eyeglasses ¥52,800 (Blink Gaienmae), 〈Joshua Ellis〉 Scarf ¥42,900 (Mashimo Shoji), 〈Beauty & Youth〉 Socks ¥1,991 (Beauty & Youth Marunouchi Store), 〈Mr. Flix〉 Sneakers ¥28,600 (Usonian Goods Store)

ONE DAY

Chance and Mood.

I have my own formula for summer, when I dress lightly. This T-shirt goes with these pants and these shoes. On the other hand, in the fall and winter, the solutions I arrive at—based on chance and my mood, drawing from a variety of elements—often turn out surprisingly well. This is a story about fashion that goes beyond mere logic.

All's well that ends well.

The clothes I grab first thing in the morning aren’t something I put much thought into. I’d rather go with my vague mood than worry about brand context or whether they go well together. I take off my pajamas and start with a pair of wool slacks from *Margaret Howell*, a gingham check shirt from *Fresh Service*, and a *Mid Things* sweatshirt thrown over the top. Brand-new pieces with vintage-inspired details are great. The eye-opening yellow short bomber jacket is from *Blackbird*. Finally, I throw on a double-breasted tweed coat from Polo Ralph Lauren, and the look is complete. Using the saying “All’s well that ends well” as an excuse, I feel like I can get away with layering as much as I want—and mixing long-established foreign brands with up-and-coming Tokyo labels is interesting in its own right.

BEFORE
〈Pale Mail for Stephen Alan〉 Shirt ¥53,900, Pants ¥42,900 (Stephen Alan Futakotamagawa), 〈Filmerange〉 Hoodie ¥39,600 (Filmerange), 〈Beauty & Youth〉 Socks ¥1,991 (Beauty & Youth Marunouchi Store), Other items are the stylist’s personal belongings
AFTER
〈Polo Ralph Lauren〉 Coat ¥286,000 (Ralph Lauren), 〈Blackbird〉 Short Jacket ¥264,000 (E-Light), 〈Mid Things〉 Sweatshirt ¥47,300 (Mid Things), 〈Fresh Service〉 Shirt ¥19,800 (Fresh Service Headquarters), 〈Bodi〉 Tank Top ¥15,400 (Alpha Brand Consulting), 〈Margaret Howell〉 Pants ¥55,000, Shoes ¥165,000 *In-store exclusive color, Backpack ¥39,600 (Margaret Howell), 〈Noah〉 Cap ¥19,800 (Noah Clubhouse), 〈Barbour〉 Gloves ¥8,800, 〈Fratelli Luigi〉 Scarf ¥7,920 (both from Stephen Alan Futakotamagawa), 〈Beauty & Youth〉 Socks ¥1,991 (Beauty & Youth Marunouchi Store)

DEEP CUTS

An unexplored zone.

In music terminology, it seems that songs known only to die-hard fans are called “deep cuts.” V-necks may look like a “deep cut” at first glance, but compared to crew necks, they’re still not very popular. However, if you take a closer look, you’ll find that there’s a lot of depth to both the styles and how to style them.

Depth, materials, sizing.

(From top left in the photo) A V-neck knit made from superfine Geelong lambswool, renowned as one of the world’s finest wools. Pair it with a high-quality striped poplin shirt and chinos for a polished look. 〈Noah〉 Knit ¥52,800 (Noah Clubhouse), 〈Margaret Howell〉 Shirt ¥85,800, Belt ¥25,300 (Margaret Howell), 〈CE〉 Pants ¥29,700 (CE) / This knit is lightweight yet features a voluminous silhouette and a dry, crisp feel, with a deep V-neck. Layer a V-neck T-shirt underneath and cinch with a red sports belt to highlight its lightness and create contrast. 〈Iréve〉 Knit ¥36,300 (Iréve), 〈Margaret Howell〉 Pants ¥47,300 (Margaret Howell), 〈Aleson Athletic〉 Belt ¥3,300 (Steven Alan Futakotamagawa), other items from the stylist’s personal collection / A relaxed-fit V-neck knit in a rich autumnal hue. It also looks great worn casually, like a sweatshirt, with a thin vintage crew-neck T-shirt and jeans. 〈H Beauty & Youth〉 Knit ¥31,900 (H Beauty & Youth), 〈CE〉 Pants ¥35,200 (CE), Other items: stylist’s personal collection / A high-gauge 30GV V-neck knit made from the brand’s signature extra-fine merino wool. The shirt, woven from nylon and linen-silk, has a unique texture that blends seamlessly with the knit while still hinting at a subtle sense of individuality. 〈John Smedley〉 Knit ¥58,300 (Lee Mills & Company), 〈Nice Ness〉 Shirt ¥64,900 (E-Light), 〈Sanmont〉 Pants ¥39,600 (Sunroom)

CLASH & MATCH

The Potential of Patterned Knitwear.

People and clothes that are too similar tend to clash. But when it comes to patterned knitwear, that might not be the case. The vibrant patterns, which reflect their places of origin and backgrounds, link arms and become one—just like old friends.

Winter for Adults.

Polo Ralph Lauren’s patterned knitwear is exceptional. Expectations are raised every season, but this season’s collection is particularly outstanding. The cardigans feature nostalgic scenes of the American countryside, geometric patterns, and cross-stitch-style lettering, which, combined with the fabric, create an idyllic vibe. The knit polo shirt worn underneath uses more than 10 different colors of yarn to vividly showcase a Fair Isle-style design. The scarves, though from the brand Maison et Voyage, also feature the same Fair Isle pattern. The way they’ve kept the color palette minimal for an elegant finish is truly impressive. Since an all-pattern look wouldn’t work, pick up colors from your inner layers and pants, and keep your footwear basic. Enjoy these patterned knits not as childish casual wear, but as a sophisticated winter indulgence for adults.

〈Polo Ralph Lauren〉 Cardigan ¥121,000, Knit Polo Shirt ¥94,600 (Ralph Lauren), 〈Alan Payne〉 Knit Wrap ¥49,500 (Mashita Shoji), 〈My Thai〉 Shorts ¥29,700 (Maison et Voyage Azabudai Hills Store), 〈Maison et Voyage〉 Scarf ¥33,000, Blue knit on the left: ¥49,500 (Maison et Voyage Azabudai Hills), 〈Longa Reese〉 Red knit on the right: ¥49,500 (Steven Alan Futakotamagawa), 〈Margaret Howell〉 Socks ¥4,400 (Margaret Howell), 〈Used〉 Sneakers ¥23,100 (Safari Store No. 1)

SMALL LEAD SMALL LEAD

Starting with small items...
Let's get started.

The sneaker scene is always buzzing. From bulky shoes packed with cutting-edge tech to ultra-rare collaborations that spark a buying frenzy. Sure, those are great, but let’s go back to basics for a moment: white, low-tech sneakers. And the aprons I’ve collected along the way, too. It’s surprising how much these little accessories can really make or break an outfit.

Something that will last a lifetime.

I never get tired of white low-tech sneakers. I’m sure I’ll still be wearing them 10 or even 20 years from now. I’m especially in the mood for deck sneakers. Going back to 1935, they were developed by Paul A. Sperry, an American yachtsman and inventor, who reportedly drew inspiration from the paw pads of his dog, which allowed it to run without slipping on ice or snow. That marked the beginning of Sperry’s “CVO” line. Among the brands that branched off from it are Vans and Pro-Keds, which propelled the style into the streetwear scene. Then, in the 1960s, they began to appear as footwear for Ivy League and preppy styles, solidifying their place as everyday streetwear. 〈Mr. Flix〉 was born around that time. Along with its red and blue stripes, its reinterpreted deck sneakers spread across the world, embodying the spirit of Redondo Beach, California. In any case, the fact that their design has remained virtually unchanged since then is surely a testament to their status as masterpieces.

Even though they’re both white, low-top models, the two pairs I found at “Safari Store No. 1” are rare finds with very limited production runs. One is a white leather Jack Purcell from the final production run in the U.S. in the ’90s (third from the top in the photo), and the other is the so-called “Army Converse” (sixth from the top in the photo), manufactured by “B.F. GOODRICH” before its merger with Converse. With no logos on either the sole or the heel patch—and completely devoid of any embellishments—these are anonymous Converse. Ultimately, these white low-top sneakers, so plain that you can’t even tell which brand they are, stand apart from current trends, and that’s what makes them great.

(From top in the photo) 〈Vans〉 (stylist’s personal item), 〈Mr. Flix〉 shoes ¥28,600 (Usonian Goods Store), 〈Used〉 shoes ¥49,500 (Safari Store No. 1), 〈Used〉 shoes ¥23,100 (Safari Store No. 1), stylist’s personal item, 〈Used〉 shoes ¥37,400 (Safari Store No. 1), shoes ¥11,000 (Sperry), shoes ¥7,920 (Sky Japan Corporation)

Function or form?

When you hear the term “fashion accessories,” aprons probably aren’t the first thing that comes to mind. Even in this day and age, when all sorts of items are spilling over from the workplace into the world of fashion, aprons still seem to occupy a purely practical niche. That said, as you come across vintage aprons, you can’t help but start exploring their potential as fashion items. Here are five examples to check out.

  • Featuring the Kodak corporate logo

    A “Kodak” employee apron that was likely used between 1983 and 1987. The yellow pocket appears to have been added by the previous owner. Just as a T-shirt adds a pop of color, so does this apron. 〈Nice Ness〉 Coat ¥149,600 (E-Light), 〈Used〉 Shoes ¥23,100 (Safari Store No. 1), Other items: Stylist’s personal belongings

  • The split-leg type is Comfortable to walk in

    Wear a work apron in a truly work-like way. Designed for factory use, it features a split crotch for ease of movement. It’s great for a part-time job, but might be a bit tricky to pull off in the city? 〈Margaret Howell〉 Shirt ¥110,000 (Margaret Howell), 〈Polo Ralph Lauren〉 Pants ¥42,900 (Ralph Lauren), 〈Factual Graphics〉 Cap ¥14,300 (Steven Alan Futakotamagawa), 〈Beauty & Youth〉 Socks ¥1,991 (Beauty & Youth Marunouchi Store), 〈Used〉 Shoes ¥37,400 (Safari Store No. 1), Other items: Stylist’s personal belongings

  • This handmade apron from around the ’60s has a perfectly faded look. The wavy white stitching is simply adorable. With its short length and eye-catching color scheme, it’s perfect for adding a little twist to a simple outfit. By the way, what I’m holding is a photo book of Leonardo DiCaprio. 〈Used〉 Shoes ¥23,100 (Safari Store No. 1), other items belong to the stylist

  • A large denim apron. I imagine a big, burly American dad would have thrown it on loosely. For women, the silhouette makes it look like a skirt. Throw on a hoodie, and you’re ready to hit the town. 〈Used〉 Apron ¥ 10,800 (Kit Vintage), 〈Used〉 Shoes ¥ 23,100 (Safari Store No. 1)

  • The Clean, Simple Beauty of a Single Piece of Herringbone Fabric The Clean, Simple Beauty of a Single Piece of Herringbone Fabric

    An apron made from a single piece of herringbone fabric with a French workwear vibe. It features a minimalist design with no pockets and a distinctive straight silhouette. While men’s skirts are still a ways off, incorporating this style through an apron might be a good place to start. 〈Margaret Howell〉 Shirt ¥110,000 (Margaret Howell), 〈Polo Ralph Lauren〉 Pants ¥42,900 (Ralph Lauren), 〈Factual Graphics〉 Cap ¥14,300 (Steven Alan Futakotamagawa), 〈Beauty & Youth〉 Socks ¥1,991 (Beauty & Youth Marunouchi Store), 〈Used〉 Shoes ¥37,400 (Safari Store No. 1), Other items: Stylist’s personal belongings

JUST CASUAL

If you're going to wear leather...

You can’t just throw on a leather jacket without a second thought. The more you learn about its history and the ins and outs of it, the more intimidated you get, and you end up being struck by how seriously people take it when they wear it by the book. But what if you tried wearing it like a swing top? That’s right—just casually.

How do I break it down?

This leather jacket from *Brahms Rootstock* is crafted from fine, high-quality sheep suede. Based on a classic racer jacket, it features a minimalist design with understated detailing. Thanks to the material, the beige hue has a sophisticated look, reminding us that this is one of the special pleasures of winter. It pairs well with both warm and cool tones, but this time I’ve gone with a warm-toned base. I’ve paired a *Steven Alan* shirt with a washed-out texture and an *Auralee* hoodie. Both have a vintage-inspired look and look best when worn slightly rumpled. Even if the accessories you pair with them are exceptionally childlike, that’s fine. This is the effortless way to style leather.

〈Brahms Rootstock〉 Jacket ¥220,000 (Wandarism), 〈Auralie〉 Hoodie ¥41,800 (Auralie), 〈Steven Alan〉 Shirt ¥19,800 (Steven Alan Shinjuku), 〈Nice Ness〉 Pants ¥96,800 (E-Light), 〈My Thai〉 Knit Hat ¥11,000 (Maison et Voyage Azabudai Hills Store), 〈Santa Cana〉 Gloves ¥7,920 (Beauty & Youth Marunouchi Store), 〈Polo Ralph Lauren〉 Shoes ¥42,900 (Ralph Lauren)

It's no fun if it's all just theory, and,
Just the atmosphere alone isn't enough to make it look cool.
Let's wear both in moderation, just as the mood strikes.

contact information (for inquiries) (e.g. corporate phone number)

Alpha Brand Consulting
03-6910-5431
élite
03-6712-7034
eleve
03-5785-6447
H Beauty & Youth
050-8890-9491
Authentic Shoe & Co.
03-5808-7515
O'Rally.
03-6427-7141
Kit Vintage
Instagram:@kit_vintage_tokyo
Captain Sunshine
03-6712-6830
Graphpaper Tokyo
03-6381-6171
Safari 1
03-5378-9230
Sunroom
075-275-7077
Sky Japan Corporation
customer@prokeds.jp
Steven Alan Shinjuku
050-8895-0609
Stephen Alan Futakotamagawa
050-8895-0612
sperry
0120-563-567
Noah Clubhouse
03-5413-5030
Beauty & Youth Marunouchi
050-8895-0611
filmelange
03-3473-8611
Fresh Service Head Quarters
03-5775-4755
Brink Gaienmae
03-5775-7525
Mashita Trading
03-6412-7081
Margaret Howell.
03-5785-6445
mid-things
Instagram:@midthings_official
Maison et Voyages Azabudai Hills
03-5797-8515
Yaeka Apartment Store
03-5708-5586
Usonian Goods Store
03-5410-1776
Ralph Lauren
0120-3285-20
Lee Mills & Company
03-5784-1238
wanderlism
03-5797-9915