Our new base in Shibuya. Mustard Hotel will make the city more delicious.
Shibuya, the cultural center of Japan, is undergoing rapid redevelopment with the support of many people and the local community in preparation for the 2020 Tokyo Olympics, a major milestone in the city's history. The grand opening was held on October 1 this year.The Mustard Hotel.. is also likely to play a part. Four young people were among the first to visit this new landmark in Shibuya. We asked them how they enjoyed the "Mustard Hotel," as if they had been spending all their time in this town.
A hotel "for the town" that does not specialize in lodging.
The "Mustard Hotel" complex within the "Shibuya Bridge" is located near the New South Exit of Shibuya Station, not far from the hustle and bustle of the city. The concept of the hotel, whose name suggests "mustard," is "the hidden taste of the city. This is the perfect place to create a junction between people and people, people and town, and people and culture. For those who enjoy Shibuya for music, fashion, food, or any other purpose, this hotel offers an experience that goes above and beyond the inns that abound in the city.
The space was designed by , known for designing and managing highly sensitive stores and offices.TRIPSTER. Taking the design theme from the Namikibashi Station on the Toyoko Line, which once existed between Shibuya and Daikanyama, we have realized a minimalist space with no superfluous elements.
, a design studio by Noriteru Minesaki and Kosuke Masanoh((STUDIO))The exhibition is filled with the work of some of today's most talented designers, including logo designs and graphics by "SURROUND" and apparel items by the up-and-coming brand "SURROUND," which is gaining support from young people for its collage art T-shirts and other items.
The hallway is mainly white, reminiscent of a science fiction movie.
Dormitory-type rooms equipped with three bunk beds that can accommodate 1-6 people.
Spacious private double rooms for couples or single travelers.
Twin type room for a maximum of two people, equipped with one semi-double and one single bed.
Comfort type rooms for families and groups with three semi-double beds in a row.
Deluxe type room with one double bed and a sofa bed.
Shared shower rooms and restrooms are located on the second through fourth floors.
A laundry room with a washer and dryer is located on one corner of the third floor.
Megan - bar & patisserie, an all-around restaurant that can be used without staying at the hotel .
In addition to a total of 76 guest rooms, a cafe, bar, and patisserie complex "Megan - bar & patisserie" will be located on the first floor. Some of the rooms will be marked "CREATERS IN MUSTARD" and opened free of charge to various creators such as musicians, bartenders, and illustrators. The consideration for this is to transmit culture to the city. In addition, we are planning to open a bicycle store in the future, which is one of the most famous bicycle stores in Tokyo.W-BASEs BMX, , and theEvisen SkateboardsThe shop will also start renting skateboards from the "Rental" section of the store. As you can see, this is a condensed version of the "delicious" features of the Shibuya area.
Tonight, four young people will savor the "Mustard Hotel".
Toshihiko Kuwahara / Stylist
He studied under stylist Akio Hasegawa for 3 years as his assistant and went independent in 2018. . He often finds inspiration for his styling from his hobby of music. . recently addicted to the foreign drama "Atlanta," starring Donald Glover.
Daiki Mori / Owner and illustrator, Bubbles Chill Coffee
, barista and owner of Bubbles Chill Coffee, a coffee shop in Ikejiri-Ohashi. . He also runs a design business at the same time and works as a graphic designer himself. He likes to drink in places with good sound with friends who share his interests, and his favorite place to go is Ikenobo, a takoyaki bar in Mishuku.
Shannon Watson / F/CE Staff
Born in Australia. After working in sales in his home country, he came to Japan 2 years ago. He is currently in charge of international sales at F/CE. Since the age of 21, he has been creating music, mainly ambient music.
Takeshi Yonemura / Company Employee
In order to take over his family's business in Niigata, he left his parents' home at the age of 19 to "train" himself in various occupations. He has been snowboarding since he was a child, and is currently immersed in skateboarding with his friends. He enjoys cheering on his 13-year-old brother, who aspires to compete in the Olympics in snowboarding.
The four of us were having fun in Shibuya as usual. We drank until late at a familiar izakaya, and then split up. This is the usual flow of events, but we suddenly decided to stay at the newly opened "Mustard Hotel" since we were in the immediate vicinity. Upon arrival, the four of us were greeted by brilliant yellow signage. . It is the key color of the Mustard Hotel.
Check in immediately! The concierge-staffed counter looks casual, like a modern update of a Showa-era ticket booth.
From breakfast to bar time . A restaurant that can be used in any way you like.
After checking in, the four of us went straight to "Megan - bar & patisserie" on the first floor of the hotel, as if to say, "First, let's eat! and went straight to "Megan - bar & patisserie" on the first floor of the hotel.
Traditional, modern, simple, and all house-made, this is a space where you can enjoy everything from breakfast to bar time in one place. The menu is based on New American style cuisine that makes the most of seasonal ingredients and their natural flavors.
Marinated beets and cumin, potato pancakes ￥1,200 in TAX
Logan Josh Lamb in Curry Style ￥2,000 in TAX
Seasonal seafood dish (Meuniere of Flounder) ￥1,500 in TAX
Roasted Jidori Chicken with White Bean Stew and Sage Butter ￥2,300 in TAX
Based on traditional French and European confectionery techniques, seasonal fresh pastries delivered seasonally and American baked goods such as scones and cookies are available for take-out. They also make good gifts. There is also an extensive lineup of specialty drinks with a twist, such as coffee carefully brewed one cup at a time by baristas, cocktails incorporating green tea and matcha, mixology cocktails using seasonal ingredients, and vin naturals.
In addition, the interior design is minimalist, consisting of wood, tile, and marble patterns. The space will be enriched by a functional bar counter and a selection of music. Various events such as music events and food collaborations will also be held.
Original goods corner, bike rental, and other tricks to complement the city fun.
In one corner of the lobby is a peddler's corner with original souvenir goods.
Mori, who has a deep knowledge of graphic design and illustration, was interested in the artwork on the SURROUND T-shirts.
There are also 30 kinds of original goods, skateboards from Evisen Skateboards, and BMX rentals from W-BASE. The hotel is not just a place to stay, but also a place to enjoy all that Shibuya has to offer.
A hub where real Tokyo culture flies in and out.
The four of us were completely satisfied with the good food and music. . We went to the lounge space on the 7th floor to sober up. When Shannon came back from a walk outside at ......, she had a large amount of alcohol in her hand! So, again, cheers~! The party continues: the lounge space on the 7th floor is open to everyone, and you are free to bring your own drinks. The vending machines provided offer a wide variety of drinks and cup noodles.
As night fell, the four of us headed up to our guest rooms, where we were greeted by a dazzling light show as soon as we stepped off the elevator on the 6th floor.
Among the different types of rooms available, including twin/double, deluxe, dormitory, and family rooms, they chose the "Mustard Comfort" room, which can accommodate up to six people. The three semi-double beds, placed one after the other, create a space that is more than just a place to sleep. It is a place where like-minded guests can talk with each other from a distance that is different from the usual. . . while enjoying the night view of Shibuya right in front of them. The rooms are also fully equipped with Apple TV and barrier-free bathrooms. However, the space is not overly elaborate, and it is very open to the individual needs of each guest.
Finally, we asked the four of them, who were lying on the river as if they could still talk, what they thought of the "Mustard Hotel".
mulberry fieldI think this area is for people living in Tokyo to have fun. Therefore, this hotel will naturally gather such local information. For example, I think this is a great place for foreigners visiting Tokyo for the third time or for young people visiting from the countryside to learn about the real Tokyo culture. It would be like a hub where information exchange and interaction would take place and become more and more enjoyable.
shrine grove. I have always liked white spaces. At the Mustard Hotel, the guest rooms and corridors are all white, so I felt some sympathy for the hotel. There are no expensive furniture in the rooms, and the chairs in the rooms are made from skateboard decks. The hotel is a new kind of hotel where guests don't have to be dressed up, and they can be themselves in a natural way.
Shannon.The distance between the bar and the restaurant was perfect, and in a style common in Australia, I felt like I was abroad. After a Tokyo adventure with my friends, we just ate and drank at the restaurant, and then went to sleep. . It's nice to be able to have a series of such things. . I think it is the most enjoyable place to get together with your peers and have fun in a happy atmosphere.
rice villageThe rice at Megan - bar & patisserie was really good. Personally, I enjoyed the roasted chicken with beans! I think there were many dishes that were just right for women to enjoy together, but not too much for men who want to eat with gusto. The drinks were also quite elaborate, with cocktails made with Japanese ingredients, which I thought foreign guests would enjoy as well. The room where I stayed was also great for a casual stay with friends!
