FEATURE

Translated By DeepL

Recognize manufacturing born from the culture of DIG.
Talking about Dig & RECOGNIZE

Recognize manufacturing born from the culture of DIG.

MURO, Japan's world-renowned King Of Diggin', has been mentioned on various occasions for his accomplishments as a DJ and artist, but we must not forget his achievements in bringing American culture to Japan from a different angle than the American casual and Urahara culture, with his aesthetic of breaking down Hip Hop values. However, we must not forget the achievements of Mr. MURO, who has introduced American culture to Japan from a different angle than American casual and backwoods culture. Mr. MURO will start a new brand "RECOGNIZE" from this spring/summer. In this issue, we will have a round-table discussion with Mr. Gonmori, director of "Bow Wow" and partner of "RECOGNIZE," and Mr. Sawamura, director of "Azumaben," a retailer that carries the brand, to get an early look at the brand "RECOGNIZE," which will be the focus of much attention in the future.

  • Photo_Cho Ongo
  • Text_Maruro Yamashita
  • Edit_Yosuke Ishii

RECOGNIZE FIRST COLLECTION

The first collection of "RECOGNIZE" has finally launched, featuring MURO and KANDYTOWN's IO as models. The models for the collection are Mr. MURO and IO of KANDYTOWN, street icons symbolizing both the 90's and the present day. The photos taken with a fisheye lens that evoke those days also have a great atmosphere, and we wonder how the "Recognize" style proposed by Mr. MURO, who is well versed in the street scene of the 90s, will resonate with today's street. We will keep an eye on it.


Focus on Items.

"RECOGNIZE KODP" SATIN JACKET

This satin jacket is available in black, green, and red. The striking logo on the chest and back is a self-sampling of the Dice logo of K.O.D.P., a hip-hop crew organized by MURO. It was designed by Eric Hayes, a graffiti artist who is a close friend of the artist.
¥22,000+TAX

"RECOGNIZE" STITCHED HOODIE

This college-style parka with the Recognize logo on the front was inspired by the A.A.C.A. (African American College Alliance), which was a favorite of many black artists in the 1990s, including Notorious B.I.G. and TLC. The red stitchwork is a perfect match. The red stitchwork is a perfect match.
¥24,000+TAX

"RCG CONVENTION" RIP SUPPLEX SHIRTS

This short-sleeved shirt features numerous pockets, including a large pocket on the back that can easily fit a record and a gusseted pocket on the front for a cartridge case. It is made of quick-drying Supplex ripstop nylon for a lightweight fit. In addition, drawcords throughout allow for silhouette adjustment.
¥22,000+TAX

INFORMATION

RECOGNIZE

INSTAGRAM:@regognaize_official

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Address: Jinnanzaka Frame 1, 1-18-2 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6452-5530
Time: 11:30 - 2100
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