What is "EPOCH," the luxury fashion magazine by ISETAN Men's that is known by those in the know?

The luxury fashion magazine "EPOCH" is planned and edited independently by ISETAN MEN'S. . Many of you may have heard of this name for the first time, but it is actually a fashion magazine distributed to some of our customers. The magazine is reminiscent of overseas fashion magazines, and the visual quality is extremely high. For this issue, we asked Mr. Yutaka Yoshioka, a buyer at Isetan Shinjuku Men's Department Store, who is the man behind the magazine, what is "Epoch" in the first place? We asked him about everything from what "Epoch" is, to his passion for magazine production, to new sales promotion materials, and much more.

Photo_Takuma Utoo (Portrait)
Text_Ryuta Morishita
Edit_Ryo Muramatsu

The ultimate "Omotenashi" (hospitality) through the magazine's meticulous attention to detail.

Epoch" was launched in 2013. It is a fashion magazine published by ISETAN MEN'S four times a year to coincide with the start of each season. The magazine is edited from a unique point of view, and features a strong visual appeal that appeals to the viewer, with minimal explanations. Although it is a well-known magazine for floor customers, its quality is first-rate, and it is highly respected in the industry.

The latest issue returns to its roots , rethinking true luxury.

The latest issue, published on March 17 this year, once again pursues a simple, stoic coolness through a bold layout with typography that has remained unchanged since the first issue. As a new initiative, the magazine features Soe Yoshii, a highly popular model/influencer, on the cover. . He is also known as the son of musician Kazuya Yoshii. . You can also jump from the magazine to e-commerce sites and remote shopping applications. . The magazine is filled with the desire for people to genuinely enjoy fashion in these times.. The latest issue is also available on the web.

PROFILE

Yutaka Yoshioka

He joined Isetan in 2001 and was in charge of the men's designer's floor on the 3rd floor of the men's building in 2001, and participated in the launch of "Epoch" in the same year. . He is still involved in editing the magazine and is in charge of sales, product planning, and event planning for the 1st, 2nd, and 3rd floors of the Men's Building.