FEATURE

Translated By DeepL

Between a private home stay and a hotel . A record of my stay at YANAKA SOW, which opened in Yanesen, Tokyo.

Between private accommodation and hotel.
YANAKA SOW accommodation stay record opened in Yanesen.

YANAKA SOW opened in the Yanesen area, where deep culture is rooted. Combining the warmth of a private home and the comfort of a hotel, YANAKA SOW is an accommodation facility that allows you to experience the space between living and staying. Travel, vacation, or second home, it is up to the individual to decide what use he/she wishes to make of the hotel. Let us introduce you to this new style of hotel, along with a stroll through Yanesen.

  • Photo_Kaoru Yamada
  • Text_Shota Kato
  • Edit_Ryo Komuta

A mashup of the best of private accommodations and hotels.

Yanaka, Nezu, and Sendagi . These areas, which are geographically adjacent to each other and have a similar atmosphere, are abbreviated as "Yanesen. Although located inside the Yamanote Line, the area has been spared from large-scale urban development and still retains a strong downtown atmosphere, giving us a look at a side of Tokyo we have never seen before. Recently, an increasing number of stores have been renovating old houses and factories, and cafes and general merchandise stores with their owners' sense of style are lined up alongside old-fashioned stores.

A hotel has opened in Yanesen, where daily life, commerce, and tourism intersect. Moreover, it is located in an area with a high concentration of temples, about a 10-minute walk from the nearest station.

Yanakasou, which opened on May 1, 2021, is the first of a series of jointly produced accommodations by Orange and Partners, headed by Kundo Koyama, a broadcaster, screenwriter, and other diverse faces, and Airbnb, the world's largest travel community platform. The keywords of the service are "the human warmth of a private home and the comfort of a hotel. The warmth you feel when you are invited to someone's home, and the excitement you feel when you explore a town through the introduction of your host, are the best parts of staying in a private home. At the same time, Yanakaso aims to provide a safe, secure, and comfortable stay with the privacy of a hotel.

How they are manifested in hotels, for example, is a simplified operation with no restaurant or room service.

Upon entering through the curtain on the facade and reaching the entrance, guests check in/out using an unattended system utilizing tablets. All are done by advance reservation only, with no on-site payment. While taking into account the system and the characteristics of the users of private accommodations, guests do not feel stressed, and the hotel can operate cost-effectively by reducing human operations. It seems unlikely that there is an accommodation facility that combines the advantages of a private home stay and a hotel. It is interesting that a hotel offering such a new experience has opened in Yanesen.

INFORMATION

YANAKA SOW

Address: 5-2-14 Yanaka, Taito-ku, Tokyo
Number of rooms: 13
Price: ¥17,600~/room
www.sowhotel.jp