Arc'teryx emerged in a business town.
Marunouchi Nakadori Avenue, Tokyo. The Arc'teryx Tokyo Marunouchi Brand Store, the 13th directly-managed store in Japan, has opened at this location where business people come and go. Boasting the largest sales floor space in the Tokyo metropolitan area, the store offers a full range of Arc'teryx's Performance Collection and City Collection, as well as the urban line "VEILANCE" in any case.
. "When I look at the streets, the demographics of the people walking around are completely different from those in Harajuku or Futakotamagawa. Most people wear jackets. So I thought there would be demand for VEILANCE's functional, easy-care jackets and pants, and I would be happy if we could use that as an opening to introduce the brand to people who have not been exposed to it before," said Takagi, who is the head of Arc'teryx in Japan.
In addition to the product lineup, the most distinctive feature of the Arc'teryx Tokyo Marunouchi Brand Store is the ReBIRD™️ service counter, the fifth of its kind in the world, which was first opened at the New York Broadway store in the fall of 2021, followed by Toronto, Colorado, and Beijing, The first ReBIRD store was opened on Broadway in New York in the fall of 2021, followed by Toronto, Colorado, and Beijing, and now, for the first time, ReBIRD has arrived in Japan.
What kind of service is offered at the "ReBIRD ™️ Service Counter," where you can talk directly with dedicated staff about product care, maintenance, and repairs. Here, we will take a closer look at the full scope of this service through an interview with Mr. Yamaguchi, a staff member dedicated to repair work.
