FEATURE | TIE UP

Translated By DeepL

Where Shall We Go Wearing BEAMS VOL.2 SHEN TANAKA (Artist)
Where are we going?

Where Shall We Go Wearing BEAMS VOL.2 SHEN TANAKA (Artist)

Original items from BEAMS are very popular. BEAMS" has a wealth of knowledge gained from American casual culture and a design sense that captures and reflects the current mood. By skillfully mixing these two elements, we create clothes that match the mood of today's people. The director, Motoki Yoshikawa, sets the direction of the brand. In this project, he invites guests whom he would like to meet and takes them to his favorite spots with "BEAMS" clothes. Through these places, we will get to know the personal side of the guests.
This time, we are joined by artist Shen Tanaka. She selected a record shop and a wine store in Shimokitazawa. Ms. Yoshikawa was carried along by the high-spirited Ms. Shen and got into the groove. We walked around Shimokitazawa with the two in high spirits.

PROFILE

Tanaka Shen

She started her career as a fashion model, appearing in magazines and advertisements while also working as an actress. She has also demonstrated her talent as an illustrator and launched "SHENTASTIC creative studio" in 2022, and has been keeping herself very busy.
Instagram: @shen_tanaka

PROFILE

Motoki Yoshikawa

After joining BEAMS in 2001 and gaining experience as a store staff member, he became a buyer of men's casual wear in 2012, and was promoted to chief buyer in 2015, where he currently serves as director.
Instagram: @yoshikawamotoki

INFORMATION

BEAMS 23AW COLLECTION

Official Site
Instagram: @beams_official, @beams_mens_casual