NEWS [BEAMS’ 50th Anniversary: 【—15 People, Things, and Experiences] Vol. 3: Two Special Days of Seeing, Wearing, and Savoring. The BEAMS Plus Way to Enjoy Bishu. Posted November 3, 2026
NEWS [Beams’ 50th Anniversary: 【—15 People, Products, and Stories] Vol. 2: The Functional Beauty of the Mountains Blooms on the Streets. Salomon’s Tech Gear, Refined with a Tokyo Sensibility. Posted November 2, 2026
NEWS From music festivals and food to flea markets and even Mölkky—the full details of BEAMS’ 50th-anniversary finale event have been revealed! Posted November 2, 2026
NEWS [BEAMS’ 50th Anniversary: 15 People, Products, and Stories] Vol. 1: A reissue of the half-circle dog tag that symbolizes our bond with Red Wing. An impressive lineup of 10 styles—including apparel—is now available! Posted October 26, 2026
FEATURE Why BEAMS Is Opening a Sports Store Right Now: What “BEAMS Sports,” Now Open in Meiji Park, Aims to Achieve. Posted October 26, 2026
NEWS Where Design Meets Craftsmanship. To commemorate BEAMS’ 50th anniversary, a special collaborative collection by Fenica and Tendo Mokko will be released. Posted October 23, 2026
NEWS Punk and Education. A talk event hosted by Vermeerist BEAMS will feature a discussion among three unique figures, including Hiroshi Fujiwara. Posted October 22, 2026
NEWS Levi's® × BEAMS × Loopwheeler. Introducing a special capsule collection that blends Japanese craftsmanship with American workwear. Posted October 14, 2026
NEWS Beams' new line, Apartment Mark. An experimental project curating fashion, lifestyle, and culture is about to begin. September 30, 2026: Updated
NEWS For early fall, go for a rich, deep Boston. BEAMS and Birkenstock—both of which are celebrating their 50th anniversaries—are launching a special collaboration. Posted September 9, 2026
NEWS 0fr. Paris × BEAMS. A capsule collection where fashion, art, and book culture intersect is now available. Updated September 2, 2026
NEWS SAIGAN TERROR Returns to BEAMS! Don’t miss the “SAIGAN TERROR Exhibition II” at “BEAMS Japan” in Shinjuku. Updated September 1, 2026
NEWS Let's dig into BEAMS! A live event for “Project BEAMS Diglow,” which shines a light on the archives, is coming up. Posted August 19, 2026
NEWS When it comes to American casual style, All Stars are always the go-to choice. We’re releasing a special model to commemorate BEAMS’ 50th anniversary. Posted August 13, 2026
NEWS To mark its 50th anniversary, BEAMS has teamed up with HOKA. What is the “Bondi 7,” inspired by Japanese Zen gardens? Updated August 2, 2026
NEWS Functional clothing from BEAMS × Teatra designed to help you survive the concrete jungle. The standout feature is the tiger camouflage pattern. Posted July 29, 2026