Unraveling from the words of Margaret Howell,
MIZUNO FOR MARGARET HOWELL.
My work is similar to that of a furniture designer or an architect. I design things that are practical to the last degree," he says.
Margaret Howell, one of the UK's leading fashion designers, says that she started working with Mizuno in 2017. She started working with Mizuno in 2017. She values comfort, functionality, and authentic design, and says, "I like working with factories that understand and share my passion for the manufacturing process and the quality of the materials. For Margaret, Mizuno is the perfect partner for her, as the company continues to make honest products in the sports scene.
Mizuno is a sports company, and we are attracted to the seriousness and perfection of their products. As with any collaboration, it is a pleasure to work with experts in their field, and they always deliver the quality we strive for.
Margaret Howell's creations begin with finding the best materials. The items in the in-line collection are made of expressive natural materials such as Harris tweed, linen, corduroy, and cashmere.
And "MIZUNO FOR MARGARET HOWELL" shines a light on the functional materials used in Mizuno's sportswear to design technical wear that fits in with the city.
I have a picture of myself as a child wearing a hand-knit swimsuit, which would have been very heavy and cold to wear in the ocean or on the beach. What is essential for modern sportswear is lightweight, stretchy, technical fabrics. Stretch fabrics are excellent for activities and should be used when doing sports or when you want to move your body."
With this in mind, the beautiful designs and color palettes typical of Margaret Howell are combined with the sports perspective cultivated by Mizuno to create comfortable and functional products. MIZUNO FOR MARGARET HOWELL" embodies functional beauty backed by practicality. Please take a look at the interplay of their designs.
ITEM01 BERGTECH® / NYLON POPLIN COAT
Mizuno's proprietary "BergTech" fabric has a high level of water repellency and durability. Berg means "mountain" in German. As the name suggests, the fabric has such specifications that it is used in shells that can be worn while climbing Mt. Long coats made of such fabrics are useful in a variety of situations and play a leading role in dressing. The fabric is comfortable to wear because it is supple to the touch despite being a functional material, and it does not get damp. The dropped tail and large gusseted pockets are typical of the Margaret Howell style. With a removable padded liner, it will keep out the winter cold.
ITEM02 BERGTECH® / NYLON POPLIN BLOUSON
Like the coat, this blouson is made of "Bergtech". The matte khaki color and texture have a calmness that blends in with both the city and natural scenery. The watertight zipper reduces rain penetration, so if it rains a little, you can put your valuables in the pocket and go out on the town without an umbrella, just like a Londoner. The reflective tape at the back hem is a nice detail when riding a bicycle. The hood can be stored inside the collar, allowing you to enjoy a little change of look.
ITEM03 NYLON POPLIN BLOUSON
MIZUNO FOR MARGARET HOWELL" may look minimalistic, but it is packed with various technologies. This cotton-filled blouson without unnecessary decorations is made of Taslan nylon with high water repellency and has a crisp texture and a matte finish. The padding throughout is so soft and lightweight that you may forget you are even wearing it. A moisture-absorbing, heat-generating sheet is sewn into the upper back to prevent heat from escaping. The wrinkle-free texture will come in handy as a warm-weather garment when traveling.
ITEM04 NYLON POPLIN DOWN VEST
This vest adds an accent to your fall and winter outfits. The boxy, roomy silhouette allows you to wear it over a shirt, knit, or parka, and the double zip makes it perfect for layered styles. It can be worn as outerwear as the star of a coordinated look. The material used is a matte, lightweight nylon with water repellency, and the padding is made of down and feathers for heat retention. A moisture-absorbing heat-absorbing sheet is sewn into the upper back to maintain a comfortable fit. The packable design makes it easy to carry with you at all times, so there is no need to worry about sudden changes in temperature if you keep it in your bag.
ITEM05 MICRO FLEECE JACKET
For Margaret Howell, military wear is one of her design sources. This fleece jacket is inspired by the British Army's thermal fleece jacket, and is accented with slanted hip pockets. The relaxed silhouette, typical of Margaret Howell, and the exquisite shade of khaki are the reasons why this jacket has a modern finish without being heavy-handed. The material used is POLARTEC® recycled fleece, which provides excellent thermal protection. It is a multi-purpose item that can be worn as an outer layer in the fall and as an inner layer in the winter for a long period of time.
ITEM06&07 BREATH THERMO /BRUSHED BACK STRETCHPOPLIN BLOUSON & TROUSER
Margaret Howell never compromises on function, design, or comfort, which is why even if the subject is a sporty set-up, it can be so universal and of such high quality. The special double-faced functional material is woven with a 360° stretch polyester material on the surface and Breath Thermo, a moisture-absorbing and heat-generating material, on the reverse side. The blouson has a boxy silhouette, while the pants are an octagonal length with just the right amount of room. Warm, easy to move in, and fashionable. It is the perfect trifecta.
ITEM08 BREATH THERMO / WOOL JERSEY
This long sleeve T-shirt can be worn alone or as an inner layer. This T-shirt, with the Lambird logo casually emblazoned on the back, is thin, but you will notice its warmth when you put it on your sleeve. This is thanks to Breath Thermo, a moisture-absorbing, heat-generating material used in the body. This material absorbs water vapor emitted from the human body and continues to generate heat to keep you warm. It also has excellent moisture absorption and desorption properties, making it difficult to feel clammy and reducing the occurrence of perspiration chill and perspiration odor. The natural elasticity unique to wool also makes it suitable for use as underwear during exercise.
ITEM 09 MIZUNO TRAINING SHOES
Margaret Howell has been modernizing various Mizuno running shoes. This pair is based on the "CONTENDER," which was developed in 1995 with training and town use in mind. The contrast between the black upper, a mix of suede and mesh, and the moderately voluminous white midsole is both sporty and mode. Originally a retro running style shoe, the fact that the shoe is so modern and dignified shows the superiority of Margaret Howell's design.
ITEM 10 SUPPORT SOCKS
Socks tend to be an item of clothing that is often put on the back burner, but it is the parts that you cannot see that you should pay attention to. You can create your own style by using well-made socks for a long period of time. Mizuno's socks are not only high quality, but also perfectly functional. Mizuno's original moisture-absorbing "Dry Vector" yarn and antibacterial yarn are used on the inside of the sole to reduce dampness, odor, and bacterial growth. In addition, there are various details to improve comfort, such as a right-angle design on the heel and flat seams on the toe. The color choice is also brilliant, effective as a color accent to coordinate with your outfit.