American casual, mode, military, outdoor. With tie-on items, you can achieve all styles.

TAION was launched in 2016 as a Japanese brand specializing in inner down. Taking its name from "body temperature," the brand offers a wide range of high-quality, highly functional inner down. The brand's appeal lies in its wide variety of items and overwhelming cost performance, as if to say that fashion is not about holding back, but rather fashion is about being warm. This time, we will propose warm winter styling using down items of this brand in four different themes, such as American casual, mode, military, and outdoor, which are completely different genres.

Photo_Shunsuke Kondo
Styling_Tomoko Sugiyama
Hair&Make up_Kanna Hidaka
Model_STUART, Ariane
Text_Sota Nagashima
Edit_Amane Yasuda

Style 01 American Casual

First, let's start with the American casual style, which has long been a part of the trend in the recent fashion scene. Among them are western shirt-type down jackets that can be worn stylishly. The "Japan Special" items by "Taion," created with various designers, are all full of originality and appealing designs.

This down shirt has a diamond-patterned quilted down, following the classic design of the western shirt with western-style piping on the chest and sleeves, and pearl dot buttons on the front mane and cuffs.

The neo-western atmosphere, which was not expected, is perfect for today's trends. In addition, it is lightweight, soft, and functional as is typical of "Taion," so you can wear it without any stress.

Western Shirts ¥12,980

While being an inner down garment, the silhouette is also characterized by a good amount of room. As in this case, choose a slightly larger size and wear it as if it were an overshirt. By doing so, you can enjoy a more fashionable styling. Incidentally, all items from "Taion" come with a convenient storage bag that allows you to pack them up compactly and take them with you, making them useful when you go out or on vacation.