NEWS Hoka and Maruni are collaborating once again. They’ve given their latest model, the Clifton 11, a light and lively makeover. Posted November 9, 2026
NEWS A track featuring C.O.S.A. and Elle Teresa as MCs is now available for streaming. Anticipation is building for the album produced by uin. Posted November 5, 2026
NEWS A sophisticated fragrance that complements the crisp winter air. Dolce’s special holiday collection is now available. Posted November 4, 2026
NEWS A G-SHOCK inspired by Union’s heritage has been released. This special model commemorates the 35th anniversary of the LA store. Posted November 4, 2026
NEWS Smith eyewear that complements any fashion style. Yu Imaizumi of Ayame has been appointed as the brand’s director. Posted November 2, 2026
NEWS The Tomigaya Playground has reopened after a renovation! With an expanded selection of sneakers, we’re exploring new possibilities. Posted November 2, 2026
NEWS Our editorial team went behind the scenes at “YES GOOD MARKET 2026,” a market festival that drew a record-breaking estimated crowd of about 35,000 people. Here’s a look back at the lively atmosphere! October 30, 2026 — Updated
NEWS A collaboration between Non-Native and Gramicci. Introducing warm and breathable climbing pants featuring WindPro technology. Posted October 28, 2026
FEATURE How to Style the Custom-Made Meeting Vest Commissioned by Fuinam from Iijima Mountain Lodge. Posted October 27, 2026
NEWS On and Atmos are releasing their latest creation: the "Cloud Monster 1 WP," inspired by kare-sansui gardens. Posted October 27, 2026
NEWS [【FOCUS IT.] The distance from Tokyo to Niigata is about 255 km. A grand adventure called “MORTION TRAILS,” a running road trip where you travel on foot. Posted October 23, 2026
NEWS A special event bringing together Namacheko's entire archive. This is your chance to purchase previously unreleased items. Posted October 22, 2026
NEWS Paris Saint-Germain's Fall/Winter 2026 collection. What is the style that seamlessly blends culture, sports, and fashion? Posted October 19, 2026
NEWS A collection by SSZ and PUFFY that captures the American casual style of that era. They’re even holding an autograph session! Posted October 17, 2026
NEWS A vest made from Alpha Direct fabric—designed by Fuinam in collaboration with Iijima Mountain Lodge—that can be worn in the city. Posted October 15, 2026
NEWS A whole lineup of Gore-Tex apparel! A store called "ZeeD" has opened in Sapporo, sure to catch the eye of gear enthusiasts. Posted October 9, 2026
NEWS Let's put together an autumn wardrobe with Non-Native. Here are blousons, knitwear, and pants available exclusively at flagship stores and through Cover Code. Posted October 8, 2026
NEWS Treat yourself to a festive feast on this holy night. A Christmas-exclusive dinner will be served at Trunk Hotel Cat Street. Posted October 7, 2026