Brooks is a shoe brand that enjoys overwhelming support in the U.S., the world's largest running nation. In recent years, the brand has steadily strengthened its presence in Japan as well, thanks to its high level of reliability.
Based on the concept of the brand message "Let's Run There," the event will feature a special wrapping of the running station "Token" in Nihonbashi Hamacho from February 9 (Mon.) to March 1 (Sun.). Participants will be able to try on the latest running shoes, receive novelties, and experience recovery through sauna and bathing.
Glycerin FLEX *Exhibited & rented on Feb 9 ( Mon ) - 23 ( Mon )
Glycerin MAX 2 *Exhibited & rented on Feb 9 ( Mon ) - 23 ( Mon )
Hyperion Elite 5 *Showcased & rented on Feb 24th ( Tue ) - Mar 1st ( Sun )
Hyperion MAX 3 *Exhibited & rented on Feb 24th ( Tue ) - Mar 1st ( Sun )
Hyperion 3 *Exhibited & rented on Feb 24th ( Tue ) - Mar 1st ( Sun )
BROOKS TOKYO 2026" limited reflector band (limited to Token Nihonbashi Hamacho)
BROOKS TOKYO 2026" limited edition good-luck charm (limited to Token Nihonbashi Hamacho)
In addition, from February 18 (Wed.) to March 6 (Fri.), running shoes will be on display and limited-edition tote bags will be offered at the Hualalai cafe in Shimbashi and the industrial cafe B-Squared (B²) in Kiyosumi Shirakawa.
Hualalai
B²
Limited edition tote bag designed by Hisae Sasaki for this event. Distributed at Token, Hualalai, and B².
By building a running flow line that allows visitors to run around the three locations, the content of the exhibit allows visitors to enjoy the experience before, during, and after their run.
This fascinating pop-up event is presented with the spirit of hospitality that only Brooks can provide. We hope you will take this opportunity to visit.
BROOKS TOKYO 2026
Token Nihonbashi Hamacho
Address:9-7, Nihonbashi Hamacho 3-chome, Chuo-ku, Tokyo
Open: 12:00-23:00 weekdays / 10:00-23:00 weekends and holidays
Period: February 9 (Mon.) - March 1 (Sun.)
Description: A trial run in which participants can actually rent and run in the latest BROOKS shoes. Also, users of TOTOKEN will receive a limited-edition "BROOKS TOKYO 2026" tote, and users of Runstay will receive a reflector band. (*Quantities are limited and will end as soon as they are gone.)
Hualalai
Address:1F Sanko Shinbashi Building, 1-16-7 Nishi-Shinbashi, Minato-ku, Tokyo
Open: 7:00 - 21:00 weekdays (closed Saturdays and Sundays)
Period: Feb 18, 2026 ( Wed ) - Mar 6, 2026 ( Fri )
Description: A base for encountering BROOKS beyond the boundaries of running and everyday life. During the period, window signs will be deployed to allow visitors to experience the world view of BROOKS, and the latest running shoes will be on display. In addition, as a novelty campaign, a limited edition "BROOKS TOKYO 2026" tote bag will be presented to customers who visit the cafe and follow the official BROOKS Instagram. (* Ends as soon as they are gone.)
B² (B-Squared)
Address:1-9-10 Fukagawa, Koto-ku, Tokyo
Open: 9:00-18:00
Period: Feb 18, 2026 ( Wed ) - Mar 6, 2026 ( Fri )
Description: B², a running base familiar to runners in Tokyo, will provide a place to experience BROOKS as an extension of everyday running. During the event period, a limited edition "BROOKS TOKYO 2026" tote bag will be given away with the purchase of B² products and following the official BROOKS Instagram. (*End as soon as they are gone.)
BROOKS Customer Service Center
Phone: 0120-89-4192
Official Site
Instagram:@brooksrunningjp
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