NEWS To mark its 50th anniversary, BEAMS has teamed up with HOKA. What is the “Bondi 7,” inspired by Japanese Zen gardens? Updated August 2, 2026
NEWS A new Adidas store has had its grand opening in Shinjuku. Expectations are high for this first-of-its-kind initiative in Japan, which is based on the concept of “soccer meets lifestyle.” Updated August 1, 2026
NEWS Top skaters are gathering. The world’s premier skateboarding league is returning this year to seven cities around the globe! Updated July 2, 2026
NEWS This marks the first collaboration between Jordan Brand and the Yomiuri Giants. A special uniform that bridges baseball, fashion, and culture is being unveiled. June 18, 2026: Updated
NEWS [Series 【HANDSOME HANDBOOK] Vol. 5: Athleatia’s Body Mist—Easy UV Protection with Just a Quick Spray. June 18, 2026: Updated
NEWS Wear this to cheer on the team in the next match! A commemorative collection from Nigel Graf and Soccer Shop KAMO is now on sale. Posted on June 16, 2026
NEWS The earphones analyze your running. Suunto Spark" is more than just listening. It sounds and looks good, too. June 9, 2026 UP
NEWS “The latest issue of SHUKYU Magazine with the theme of ”FUN" is now available! Also look out for the pop-up at Isetan Shinjuku. June 2, 2026 UP
NEWS Fashionable fashion for the “invincible armada” of candidates to win the championship. Loewe became the official partner of the Spanish national soccer team. May 27, 2026 UP
NEWS Salomon Gravel Running hosts a pop-up store at BEAMS MEN SHIBUYA, with a one-night-only run event on Thursday, May 28! May 25, 2026 UP
NEWS Night Field," a photography exhibition by Shota Shinjo(Paulo), will be held at IMES. Also B&W supported by adidas Japan. 2026.5.20 UP
NEWS A large gathering of icons from around the world that transcends genres and borders. The adidas campaign film for the World Cup is now on view to rave reviews. 2026.5.8 UP
NEWS A new hiking-specific shoe from Nike ACG. This new product inherits the DNA of the Zegama Trail. 2026.5.7 UP