One of photographer Takashi Homma’s most famous works is “New Waves.”
This is a project he launched in 2000—a series of photographs of waves taken on Oahu, Hawaii. These powerful images of waves, where tranquility and a sense of immediacy intersect, possess a mysterious power that draws the viewer in.
Takashi Homma “NEW WAVES”
These "New Waves" pieces will be available at select CELINE stores and on social media.
In Japan, the collection will be on display in the windows of the flagship store in Omotesando, Tokyo, starting Wednesday, April 15, and will also be featured at a pop-up store at the Hankyu Umeda Main Store from Wednesday, April 29, through Tuesday, May 12.
Overseas, campaigns are being rolled out in major cities, including the flagship store on Madison Avenue in New York, outdoor advertising in Shanghai, and Selfridges in London.
Apparently, this initiative is timed to coincide with the launch of the "ÉTÉ CELINE" collection for the summer season.
With more and more days feeling like early summer these days, be sure to check out Celine’s latest collection, which is a step ahead of the season.

