Welcome Spring at Shibuya Parco. We take a look back at the spring market in Hui-Nam, where a wide variety of contents were gathered!

On Saturday, April 18, “Fuinam’s Spring Market: New Lifestyles, New Things” was held at “PBOX STND” on the 10th floor of Shibuya PARCO. Under pleasant spring skies that made you want to head outside, we bring you a digest of the event, which was bustling with a variety of activities including merchandise sales, food and drink, and live performances.

• Photo_Kazushi Toyota
• Text&Edit_Shogo Komatsu

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A group run through Shibuya in the morning.

With the new fiscal year just underway and the pleasant weather, now is the perfect time to get into the habit of exercising. With that in mind, we held a group run with support from ASICS.





GEL-NIMBUS 28



NOVABLAST 5

Participants wearing the "GEL-NIMBUS 28" and "NOVABLAST 5" ran through Shibuya at a comfortable pace in the morning. It was a pleasant time where conversation flowed naturally, even among people meeting for the first time. We’ll be posting a report on this event soon, so stay tuned for more details.

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A Flea Market for Creators.

Right after the doors opened at 11 a.m., people began flocking to the market featuring creators with ties to Fuinam. The vendors included stylist Lambda Takahashi, designer Kentaro Kamatani, and freelance director Leo Yoshioka.



Lambda Takahashi set up a booth under her own label, *Noties*, selling vintage clothing with her own unique twists.



Leo Yoshioka is listing items from his online store, "Chinsou Department Store Yoshioka." True to its name, the store sells rare and unique pieces, offering a lineup that reminds shoppers of the joy of fashion.



Kentaro Kamatani sells his personal collection, with a focus on shoes. True to his reputation as one of the industry’s leading sneaker enthusiasts, his selection included many rare models that are no longer available.

The diverse lineup, each piece brimming with its own unique charm, really got visitors excited about spring fashion.

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Brand booths where you can find the perfect companion for your new life.

In addition, in keeping with the event’s theme of “New Lifestyles and New Products,” a diverse array of brands and content will be on display.

OUTDOOR PRODUCTS

A bag is exactly the kind of item you’ll want to treat yourself to as you start a new chapter in your life. Outdoor Products, which offers a range of bags designed for everyday use, sells backpacks and duffel bags in a variety of sizes.



As a special treat this time, we invited Ken Kagami to join us and offered a service where he created drawings on the spot for those who purchased a bag. With his generous spirit, Mr. Kagami even accommodated requests from buyers, transforming the *Outdoor Products* bags into one-of-a-kind pieces brimming with humor.





TIMEX / PETKIT

Ueni Trading, which carries a wide range of brands from around the world, is showcasing items from *Timex* and *Petkit*.



〈Pet Kit〉 is a brand that offers smart pet appliances, such as automatic feeders and litter box management systems, all controllable via smartphone. The brand showcased convenient smart appliances designed to make life stress-free for both pet owners and their pets, including an "automatic litter box" that eliminates the need to change the litter for about 10 days, and a "drying box" that reduces the hassle of drying fur after a bath.



Left: IRONMAN 8LAP OG, Right: Camper 34mm

Among Timex’s extensive lineup, these two watches were on display at the booth. They are the “Camper 34mm,” the successor to the model used by U.S. soldiers during the Vietnam War, and the “IRONMAN 8LAP OG,” a faithful reissue of the model developed for triathlons and hailed as “the pinnacle of the world’s best-selling sports watches.”

crocs





Echo Gum RO Clog

It’s almost that time of year when you start wanting to wear sandals. With that in mind, Crocs held a try-on event for its popular models. The “Echo Gum RO Clog” and “Echo Marble Clog,” both featuring unique designs, are lightweight yet offer excellent cushioning. They’re versatile sandals you can rely on, whether you’re out and about in the city or by the water.

Wilson.





Wilson, an American sports brand beloved by countless tennis players. From classic to modern styles, the booth was filled with apparel that even those new to tennis would want to incorporate into their daily lives.Recently published articleAs I suggested, it might be a good idea to start with your appearance for now.

D'ORSAY



Starting a new chapter in life is the perfect opportunity to try a new fragrance, but choosing one can be a challenge. That’s why offers fragrances tailored to specific occasions, such as formal events or active lifestyles. Their campaign—which gave away a 1.5ml sample of fragrance to anyone who followed their official Instagram account—was a huge hit.

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A live stage filled with laughter and music.





In the late afternoon, the stage performances began. The crowd warmed up with a skit by Lucifer Yoshioka, a finalist in this year’s “R-1 Grand Prix,” and the energy in the venue soared even higher with Antoki Inoki’s spot-on impersonations and stand-up comedy.





dodo made an appearance in a denim set from Timberland, completing the rugged look with a pair of "Field Boots."

And closing out the show was rapper dodo. With a setlist centered on tracks from his album *monophone*, released in February, and his down-to-earth, natural performance, he captivated the packed audience.

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Food and drinks to satisfy both body and soul.

The delicious food and drinks added to the cheerful atmosphere on that sunny day.



"Iichiko Super" is delicious on the rocks, with water, or neat, but it actually makes for a great cocktail as well. Three varieties were served: mixed with green tea, as a highball, and as a "Moni" mixed with pink grapefruit and tonic.



"Chè 333" serves Vietnamese and Thai cuisine through catering and pop-up events. Dishes like "Pho with Spring Vegetable Green Curry" and "Young Chicken Fried with Bai Makru Leaves & Shrimp Crackers" offered authentic ethnic flavors and were incredibly satisfying.



“SR coffee & ice cream Jimbocho,” run by a coffee roaster based in Nihonbashi Kabutocho, also made a special appearance from Jimbocho. With the theme of "a neighborhood ice cream shop," their lineup features ice cream that’s not too sweet and has a clean finish. They also sold coffee and pound cake, helping to create a relaxing atmosphere where visitors could unwind.

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From shopping and dining to live performances, the "Fuinam Spring Market"—packed with all sorts of activities—has successfully come to a close. We thoroughly enjoyed the day we spent with all of you, so we might just do it again! If we can make it happen, we’ll make it even better, so stay tuned!