Last year, an apparel brand was born from the voices of video professionals. The name of the brand is "GENBA. GENBA" is a line of clothing designed to be worn in the hectic environment of filming.
The brand was started because there was a lack of clothing that fit in with the creative process. Serious work clothes are too much, fast fashion is not enough, and casual wear for weekends is too much.
The answer given by the makers of "Gemba" was clothes that do not interfere with creativity, but rather draw it out. The clothes were made of materials that are comfortable to wear for long periods of time and allow for ease of movement, and they are designed to look beautiful even when reflected in a frame.
The jackets and pants released last year were sold out. In response to the response, the jackets and pants are now being re-released.
The jacket has a solid body width and the pants have drawcords at the hems to support smooth movement in the field. Both are made of 65/35 cotton-nylon cloth. They maintain a dry texture even when perspiring, and are durable and lightweight.
This year, a shoulder bag has been added to the lineup. The body is box-shaped, and the looped pull attached to its zipper pull is large and easy to open and close. In addition, it has a cushioned shoulder strap.
In addition, Gemba also offers caps and T-shirts.
All are subtly accented with “GENBA” embroidery. They all have an anonymous look, so they blend in not only on the set, but also in urban life and outdoor scenes.
These are items that were seriously considered by the people who work behind the camera as blacks. The last video, less than 2 minutes long, gives you a sense of the world.
