Limited edition T-shirts by Ken Kagami and Goro Nakatsugawa will also be available. B.V.D., celebrating its 150th anniversary, held the brand's first pop-up.

This year marks the 150th anniversary of the company's founding as a long-established daily-wear brand in New York City.B.V.D.The brand's first ever pop-up will be held on May 30 (Sat) and 31 (Sun)! The brand's first ever pop-up will be held on May 30 (Sat) and 31 (Sun)!

At the event, under the theme of “New B.V.D.,” there will be a variety of items available only at this event, including new pack T-shirts produced to commemorate the anniversary, and limited edition T-shirts designed by Ken Kagami, a contemporary artist, and Goro Nakatsugawa, the owner of the famous "MIN-NANO" store in Ikenoue, respectively. There will also be a number of items available only here, including limited edition T-shirts designed and supervised by Ken Kagami, a contemporary artist, and Goro Nakatsugawa, who runs the famous MIN-NANO shop in Ikenoue.

MEDIUM WEIGHT T SHIRTS (150th Anniversary Tee) ¥4,180
Color：WHITE／BLACK
Size：M/L/XL

This new series reinterprets the "B.V.D." pack T from the 60s to the 90s and is made with jersey knit using the same yarn used for the "GOLD" series. This standard T-shirt has a vintage look and feel with single stitches.

B.V.D. x Kenkagami Tee ¥7,700
Color：WHITE／BLACK
Size：M/L/XL

This T-shirt is a collaboration with contemporary artist Ken Kagami. The unique design features the “V” of the brand name in Kagami's font, replaced by an illustration of the brand's iconic briefs.

B.V.D. x MINNANO (DO IT BETTER) TEE ¥7,700
Color：WHITE／BLACK
Size：M/L/XL

This limited edition collaboration T-shirt with Goro Nakatsugawa, owner of the MIN-NANO store in Ikenoue, Tokyo, was inspired by a B.V.D. TV commercial that aired in the 1990s. The wide silhouette and richly textured fabric are appealing.

In addition, the "RELAX FIT T-SHIRTS," a modern interpretation of the brand's iconic "GOLD" series, and "ART OF TRUNKS," featuring graphics drawn by all four artists, will also be available for pre-sale.

If you are thinking about buying new T-shirts and underwear for the coming summer, why not add this to your list of options?

GOLD RELAX FIT T-SHIRTS ¥3,080
Color：WHITE
Size：M/L/L/LL

This new inner T from "B.V.D. GOLD," which has sold over 300 million pieces in total, features a renewed American basic silhouette while maintaining the soft mesh fabric.

ART OF TRUNKS ¥3,300
Color: AW/HM/MO/KK
Size：M/L

Four up-and-coming creators are participating in the “ART OF TRUNKS” project. This special model incorporates "American" themed artwork into B.V.D.'s standard trunks, and comes in an attractive book-shaped package.

OLD ARCHIVE NAME CAP ¥5,500
Color：RED／NAVY／GRAY
Size：FREE

This 5-panel cap features the red woven name of B.V.D.'s early underwear on the front. A modern reinterpretation of the brand's iconic design used as a sign of authenticity.

FDS S/S TEE ¥6,600
Color：WHITE
Size：M/L/XL

A uniform T-shirt for the fictional project FRESHWEAR DELIVERY SERVICE, this short-sleeved T-shirt with a wide silhouette recreates the days when products were delivered in special boxes, with a logo that pops out of the box and is printed on the back.

Purchasers of items during the exhibition will receive a not-for-sale coin case made in the U.S., a brand logo sticker, and a booklet summarizing B.V.D.'s history, so if you are interested, you may want to come early.

Don't miss this two-day pop-up that presents the current state of the 150-year-old daily-wear brand.