“The latest issue of SHUKYU Magazine with the theme of ”FUN" is now available! Also look out for the pop-up at Isetan Shinjuku.

As June finally arrives, the excitement of the "FIFA World Cup 2026" is at its peak around the world. Here in Japan, there is a magazine that has been promoting the appeal of football from a cultural aspect for some time. One such magazine is "FIFA World Cup 2026," which we have often followed in Finamu.SHUKYU Magazine."

Since its memorable first issue in 2015, the magazine has been attracting readers with its diverse content and one theme each month, and its latest issue was released just recently!

This 12th issue of the magazine, under the theme of “FUN,” features 164 pages of behind-the-scenes thinking from designers, artists, collectors, comedians, rappers, and others who enjoy various forms of fun.

To celebrate the publication of the latest issue, a pop-up titled "Isetan Football Market" will be held starting tomorrow, Wednesday, June 3!

At the Isetan Shinjuku Store, the venue of the event, each issue of SHUKYU Magazine will be available for sale in addition to the latest issue. In addition, there will be collaboration items with "J-League" and creators who are close friends with the media, foreign magazines and books that are hard to find in Japan, and carefully selected vintage uniforms.

SHUKYU x Soho Warriors Jersey

FUN TEE

SHUKYU Incense

WAKA WAKA

Dogu Nova

FOOT POTT

Teppei Kaneji

Halftime

COGNOMEN.

BENE.

The lineup also includes uniforms designed by eminent creators and stores, including BAL director Ryusuke Eda and graphic designer Kazuki Kobayashi.

In addition, those who purchase this item will have their "Premier League" name and number handled by the "Premier League".Avery DennisonCustomized service is also available to add an original patch.

It is a week of fun for everyone, so be sure to visit here as well.

SHUKYU Magazine continues to express the excellence of football through a unique filter. If you haven't checked it out yet, why not take this opportunity to pick it up?