LACOSTE has just announced a new product. The name is "Slam Break Premium.
This is the first model of the brand's new "Slam Break" sneaker.
The design is based on court shoes. This motif is unique to Lacoste, which has valued tennis culture since its founding.
Slam Break Premium
28,600 yen
This pair is a modern interpretation of the sporty yet classy look. The archive-inspired metal alligator on the side and suede accents on the heel counter add to the sporty yet classy look.
The deep red color used as a color scheme was inspired by clay courts.
Of course, the shoes not only look good, but they are also comfortable to wear, and are equipped with Lacoste's original shock-absorbing technology developed for tennis performance shoes in the 2000s, which prevents fatigue even after a full day of wear.
The campaign visual features French professional tennis player Arthur Fiss. He is a contracted athlete for Lacoste, and is a young player of note who also competed in the Paris Olympics.
This work is now available in a limited number of pairs. For details, please visit Lacoste's Harajuku and Shinsaibashi stores,Official Online StoreCheck with the
Lacoste Customer Center
Phone: 0120-37-0202
Official Online Store
Instagram:@lacoste_tokyo

