A must-see for movie lovers. In the latest episode of "THE WEEKEND" by Wieden+Kennedy Tokyo, a massive collection of VHS tapes featuring timeless classics takes center stage.

"—a company that handles advertising for brands and companies around the world—Wieden+Kennedy Tokyo“. The latest edition of ”THE WEEKEND," organized by this agency known for creating "memorable" creative work through brilliant ideas and cutting-edge technology, will be held for two days starting tomorrow, Friday, June 12.

While this event typically highlights the appeal of various cultures through different themes each time, this fourth installment focuses on films that continue to be loved across generations, genders, and national borders. The venue will reportedly feature approximately 300 VHS tapes, including timeless classics and hard-to-find titles such as *Pulp Fiction*, *Trainspotting*, *Lost in Translation*, *AKIRA*, and *Back to the Future*.

Let’s trace the history of film culture through VHS tapes, which have seen a resurgence in popularity in recent years as interior decor and collectibles.

In addition to the sale of VHS-related merchandise during the event, the customary visitor-exclusive newsletter will also be distributed. Flipping through the pages, you’ll find an article by a Berlin-based artist well-versed in street culture—LUGOSISfeatures a special interview.

“Under the theme ”MY LIFE IS A WEEKEND,“ this event offers a unique opportunity to get your hands on a free copy of a compelling book that explores what ”the weekend” means to the artist, the influence of travel and graffiti on his creative process, the mindset he adopts to maintain his creativity, and his philosophy for staying true to himself as an artist. Be sure not to miss out on this either.

While it’s wonderful that streaming services have become the norm and we can easily enjoy content on our smartphones and tablets, I can’t help but feel a little wistful that the experience of “searching for, selecting, renting, and playing” movies—along with the excitement of choosing from a vast library based solely on the cover art—and the culture of lending and borrowing DVDs with friends have disappeared.

This edition of "THE WEEKEND" offers a rare opportunity for those who remember the past to feel a sense of nostalgia, while providing a fresh experience for those who are new to it. If you're interested, why not head over to the venue?