All about "Memoland," the brand launched by a group of young people. Its true nature will be revealed this weekend at Minna-no.

You can catch a glimpse of pure beauty in the things created when young people become passionate about something and pour their energy into it.

A new apparel and toy brand called “Memoland,” launched by young people living in Tokyo, is a perfect example of this. It has been steadily gaining momentum since last year, and its first pop-up event will be held at “MIN-NANO,” a brand they’ve long admired.

A T-shirt featuring a silkscreen print by “PAJA STUDIO” on a “BASEMENT GEAR” body. Available in four colors. ¥8,300 (White, Lime Green, Blue); ¥7,800 (Pink)

They have been immersed in street culture and counterculture for as long as they can remember. Their designs, inspired by childhood memories and introspective reflections evoked by their life in the city, are incorporated into their products.

The collection will feature T-shirts characterized by the contrast between vibrant pastel colors and lighthearted graphics, as well as a full-body 3D toy of the brand’s mascot, Kanna Rabbit. Previously released items such as caps, sweatshirts, and shirts will also be available for purchase.

If you're interested, be sure to stop by "Minna no" this weekend. Everyone is sure to find something in *Memoland*'s vision that resonates with them.