Although not the trendy “beauty guys,” men want to enjoy their own personal style of grooming. Because it is a daily routine, it is best to go about it in a natural way rather than seeking major changes. Why don't you start a beauty routine with the theme of "getting in shape" without overdoing it?
Photo_Satomi Yamauchi
Text_Akiko Maeda
Edit_Amane Yasuda
Exfoliating Foot Scrub (100 ml) ¥4,070
We’re right in the middle of summer. One of the biggest concerns this time of year, when we often go barefoot in sandals, is sweaty feet and unpleasant odors. Since sandals are often made of materials like leather or rubber that don’t absorb sweat well, sweat doesn’t evaporate, allowing bacteria—which cause odors—to multiply. In particular, the soles of the feet, which bear your entire body weight, tend to develop thick calluses; this dead skin acts as food for bacteria, causing the odor to return even after washing. In other words, foot odor and dead skin care are inextricably linked.
That’s why BIRKENSTOCK offers the perfect range of skincare products. Formulated with pumice granules and rosemary oil, this gel-based scrub lathers lightly when wet and gently exfoliates dead skin cells, leaving the skin’s surface soft and smooth. Focus on the heels—where dead skin tends to build up—and gently apply the scrub all the way to the spaces between your toes and the inner sides of your ankles.
Next, massage from your ankles up to your calves in circular motions from the bottom up. This will improve blood circulation and help relieve swelling in your legs—a common problem in the summer—leaving them feeling refreshed and toned. To finish, rinse with lukewarm water, and your foot care routine is complete. The gentle scent of natural essential oils—such as cedarwood, juniper, thyme, and rosemary—will help soothe away the day’s fatigue.
Since the skin on your feet renews itself about two to three times more slowly than the skin on your face, it’s best to care for your feet once a week to prevent dead skin cells from building up. We also recommend using the “Nourishing Foot Balm” to protect your skin after exfoliating, along with the “Lily Lotion” to cool your feet down.
[ Major Component ]
Pumice (exfoliating ingredient), Peppermint Hydrolate (peppermint water: skin-conditioning ingredient), Rosemary Oil (rosemary leaf oil: skin-conditioning ingredient)

