The theme is “Our Setagaya Guide.” T-shirts commemorating the 2nd anniversary of the Setagaya Food Culture Center will go on sale.

Based on the concept of “a place where food culture is born,” the Setagaya Food Culture Center is a central kitchen that brings together food creators. Through cooking classes, dining events, pop-ups, and other activities, it has been expanding its community through food.

It’s already been two years since we opened. Here’s the playful T-shirt we created to coincide with our current anniversary event.

T-shirt 5,500 yen

Titled *Setagaya Field Guide: “Our Setagaya Guidebook”*. On the front cover,Hisayuki HiranumaA special graphic that blends his masterpiece, *Vertigo*, with the store’s logo. In the background, illustrator—gramasWe’ve printed a new illustration that he created specifically for this occasion.

The illustrations depict the scenery, shops, people, and culture itself that I discovered in Setagaya. They embody a ”Setagaya Guidebook” viewed through the lens of the “Setagaya Food Culture Center.”

The person rocking the T-shirt is Mr. Sudo of “Milk Tea Service,” who is close friends with Hisayuki Hiranuma and gramas.

This T-shirt is on sale during the anniversary event, which runs through this weekend. After that,Official Online StoreIt appears that orders will be accepted there.

A place where local culture flourishes naturally, even though it’s right in the heart of Tokyo. That, perhaps, is what makes Setagaya so charming.