NEWS

Translated By DeepL

Le Labo's new fragrance, Siu 25, is a Beijing city exclusive. Now is your chance to get it in Japan, too.

〈Le Labo〉 Shiou 25[ 15ml ] ¥ 22,990; [ 50ml ] ¥ 52,250; [ 100ml ] ¥ 76,560 (Le Labo Customer Service) *Domestic sales: September 1–30

It’s that time of year again—the season when Le Labo’s annual “City Exclusive” collection becomes available at all stores. To mark the occasion, a new fragrance, “SHIU 25” from Beijing, has been launched this year.

Our goal was to capture the sacred silence that permeates Beijing’s traditional spaces. Iris and olibanum blend with warm woody notes to evoke that introspective stillness, creating an atmosphere that envelops the senses.

To begin with, “City Exclusive” is a fragrance line typically released exclusively in the cities that inspired it. Every year, travel-size bottles are available in all stores in August, followed by standard-size bottles in September. This is a special time of year when you can get these fragrances without having to travel to those cities.

〈Le Labo〉 City Exclusive Discovery Set 5 × 1.5 ml ¥8,800 (Le Labo Customer Service) *Available in Japan: August 1–September 30

〈Le Labo〉 City Exclusive Discovery Size 1.5 ml, 1 TP9T1,760 each (Le Labo Customer Service) *Available in Japan: August 1–September 30

It’s already available in 1.5ml “Discovery Size” bottles and other formats. If you miss out, you’ll have to go there in person or wait until next year to get it. Be sure to take advantage of this opportunity.

INFORMATION

Le Labo Customer Service

Phone: 0570-003-770
Official Site

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