UACG's latest collection is here. This marks our first collaboration with the simulation game, which is celebrating its 30th anniversary.

"UACG" is a project by "BEAUTY&YOUTH" that reimagines iconic Japanese culture—such as anime, manga, and video games—through apparel. Over the past three occasions,Collaborations with a stellar lineup of worksThe project that has brought so many projects to life has finally released its latest title! What’s more, this marks its first-ever collaboration collection with a beloved national game franchise. That franchise is the simulation game series *Tokimeki Memorial*, which has long brought “thrills” to people’s lives.

Released in 1994 as a game for the PC Engine, this series gained immense popularity for its realistic setting, in which players spend their school days with a diverse cast of characters while working to improve themselves. Its world and characters remain beloved by many fans to this day, and the series has once again garnered attention following the release of a remastered version last May.

How has “Beauty & Youth” transformed *Tokimeki Memorial* into a clothing line? Let’s take a look right away!

This collection significantly expands the range of items, including T-shirts, knitwear, bomber jackets, and denim skirts. Each piece features designs inspired by graphics reminiscent of program code or pixel art, and the collection is characterized by its translation of the “experience of gaming” itself into clothing.

Furthermore, the design concept—which involved thorough research into the gaming culture and gameplay structures of the era to fully capture the appeal of the original work—has been well-received, and the high level of craftsmanship achieved through repeated trial and error using a variety of techniques, such as silkscreen printing and laser printing, has also drawn significant attention.

Of course, since these clothes are crafted by “Beauty & Youth,” the quality is impeccable. These pieces—which pay homage to the original designs while also fitting seamlessly into contemporary styles, and are both a pleasure to look at and to wear—will go on sale starting Friday, August 7.

In addition, anyone who purchases an item will receive a special shopping bag created just for this event. It features a playful design with the “UACG logo”—which incorporates elements from anime, pixels, and more—arranged in a monogram pattern, so be sure to pick one up while you’re at it.

For more details on items, participating stores, and other information, please check the link below. Also, participating stores will be hosting limited-time pop-up events to celebrate the collection’s launch, so whether you’re a fashion enthusiast or a gamer, why not stop by?