Precisely because trends change so rapidly these days, what you want to keep on hand are reliable items that aren’t swayed by passing fads. This applies not only to clothing but also to eyewear.
"NEW CLASSIC" by JINS...offers eyewear that will be loved for generations to come as a new classic.
While the appeal of this brand—as everyone knows—lies in its accessibility and affordability, “NEW CLASSIC” offers much more than that. With premium materials, delicate designs, and an uncompromising fit, these eyewear pieces embody such high quality that they have the potential to become the standard choice for discerning adults who seek authenticity.
So, in this article, we’ll introduce the entire lineup—No. 01 through No. 09—currently available all at once.
No. 01 ¥ 19,900
These glasses feature a rounded, inverted triangle “Boston” shape crafted from a slim metal frame. Despite their minimalist look, they complement the face beautifully and instantly lend an intellectual air to your appearance. Made entirely of titanium, they are surprisingly lightweight and comfortable to wear for extended periods.
No. 02 ¥ 19,900
The Wellington is a true eyewear classic. This model makes the most of the beautiful luster and rich color of acetate. While retaining its classic width, it has been resized by the millimeter to ensure a perfect fit, so it never looks clunky.
No. 03 ¥ 19,900
The Thormont, characterized by its browline design, combines a sense of solidity with an airy feel through the contrast between acetate and titanium. To recreate the distinctive atmosphere and texture of vintage eyewear, meticulous attention has been paid to every detail, including the rounded shape of the browline.
"NEW CLASSIC" is a series that aims to create eyewear that becomes a new classic by reinterpreting timeless, high-quality designs to suit the modern era.
So, while the designs aren’t flashy or outlandish, they offer the reassuring familiarity of classic styles while still delivering a refreshing sense of surprise. When you actually try them on, you’ll be surprised at how well they complement your face and how light and comfortable they feel.
Both the design and functionality embody a timeless quality that captures the spirit of the moment.
No. 04 ¥ 19,900
These frames reinterpret the oversized shape—a current trend—with slim metal frames. While they appear delicate and sharp from the front, their rims (the frame surrounding the lenses) have a certain thickness when viewed from the side, creating a three-dimensional sense of volume—a duality that adds to their appeal. Though large, they exude elegance, successfully balancing an intellectual air with a strong presence.
No. 05 ¥ 19,900
The crown punt—with its clean, straight cut across the top of the Boston frame—is a quintessential French vintage shape. We’ve reimagined this classic for the modern era, reducing the frame thickness to 6mm to achieve a lighter weight. The exquisite balance of curves and straight lines creates a look that’s both soft and sharp.
No. 06 ¥19,900
This combination model features striking acetate on the front and delicate metal on the temples. By creating a clean, streamlined profile from the side, it dispels the heaviness often associated with thick frames. The three-dimensional effect created by the interplay of different materials adds a stylish accent around the face.
The attention to detail in the “NEW CLASSIC” collection extends to its components as well. The quartz design—an icon of the series—is incorporated into details such as rivets and hinges.
Despite the meticulous attention to detail, the six models—No. 01 through 06—are available at an affordable price of 19,900 yen. What’s more, the fact that the price includes the lenses is a nice bonus.
In June, three new models—Nos. 07 through 09—were introduced as part of the Japanese-made collection. Remaining steadfast in their pursuit of timeless design, these pieces embody the exceptional craftsmanship of Japanese artisans.
No. 07 Made in Japan ¥ 29,900
A metal frame born from a sculptural approach. It features an extremely intricate construction: the front is covered with a titanium rim, and the unique shape is formed by machining the outer diameter. The design stands out for its “subtractive” aesthetic—stripping away the unnecessary rather than adding ornamentation.
No. 08 Made in Japan ¥ 29,900
This thick-frame model, which creates a bold impression around the face, is more than just a thick-rimmed design; its most distinctive feature is the seamless connection between the front and temples, achieved using original hinges and quartz-shaped metal parts. Contrary to their substantial appearance, the interior of the frame is designed to gently cradle the head, ensuring no compromise on comfort.
No. 09 Made in Japan ¥ 29,900
A combination frame that beautifully harmonizes the acetate front with the metal parts on the bridge and temples. Notably, while prioritizing lightness, it features a metal back rim on the rear of the front. This intricate construction not only serves as a design accent but also ensures a stable, wobble-free fit. This frame represents a high-level fusion of design and functionality.
No. 3 ¥ 19,900
No. 07 Made in Japan ¥ 29,900
Each model also comes with a pair of sunglasses. Now that summer is in full swing, the “NEW CLASSIC” collection is perfect for protecting against UV rays and adding a stylish touch to your look.
Because you wear them every day, eyewear chosen without compromise becomes an indispensable part of your daily life as time goes on. You might just find that perfect pair among the nine models in the “NEW CLASSIC” collection.
*Items No. 04–09 are available only at select stores.
JINS Customer Support Center
Phone: 0120-588-418
Business Hours for Inquiries: 10:00 a.m. to 5:00 p.m. (Mon–Fri) *Excluding Saturdays, Sundays, holidays, and the year-end and New Year holidays
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