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Translated By DeepL

THINK ABOUT FASHION vol.320Fashion Catalogue for 2020. 30 new classics of the post-Corona era.
MONTHLY JOURNAL SEPT. 2020

THINK ABOUT FASHION vol.3
2020 Fashion Catalog. 30 new standards for the post-Corona era.

As we reach a turning point and the values of various things change, stress-free dressing is now preferred in fashion, which is a form of self-expression. This may be evidence that we are seeking practical things that are rooted in our daily lives rather than fashionable things in a situation where we still cannot foresee the future. It is said that social trends set the fashion trends, but what should we really choose? With this in mind, we have selected 30 items of clothing, bags, and shoes. Comfortable to wear, easy to use, or sustainable... we will introduce you to a wide variety of items that are appropriate for the coming age.

  • Photo_Yoshio Kato
  • Styling_Shota Iigaki
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

01 ATON Aiton jackets and pants

Windproof natural die.
The base is an American military parka and snow pants. This is a lightweight nylon material. The fabric is an original EIGHTON fabric made at a factory in Nomi City, Ishikawa Prefecture. Nylon taslan yarn is densely woven and finished with a salt shrink treatment. Another notable feature is the natural dyeing process, which is said to be a difficult process to dye nylon materials without using chemicals. The material is also windproof, so layering will keep you warm even when winter arrives in earnest. Details such as the through pockets to keep out the cold, the longer length of the garment, and the waist, pockets, and hems of the pants are modern updates of the original specifications.
Jacket ¥49,000+tax, Pants ¥33,000+tax

Aiton Aoyama
03-6427-6335
Official Site

02 Uniqlo U UNIQLO YOU down jacket

Jacket made entirely from recovered down.
UNIQLO YOU, for which Christophe Lemaire serves as artistic director, has launched a new project to reuse recovered down jackets. The down that is filled is 100% (!) Recycled. Only down collected from customers and staff is used. The silhouette and details are ingeniously designed, and the depth of the pocket that can be worn as both outerwear and inner down is also a highlight. The cleverly calculated V-neck pattern allows the garment to be neatly layered over a coat or parka. The curved stitching has the effect of reducing stiffness. This jacket, which was developed with sustainability as a top priority, is truly a new standard.
7,990+TAX (Scheduled to go on sale at select stores and online in early November)

Uniqlo
0120-170-296
Official Site

03 COMOLI Gomori knit cap and vest

100% silk fleece.
Last September, "Komori" opened its long-awaited flagship store in Aoyama, Tokyo. Launched by Keijiro Komori in 2011, the brand has been wowing discerning men with its craftsmanship that is the exact opposite of ephemeral fashion. Komori, which has built a new worldview that could be called "new basics," has been described as "clothes clad in air. The brand likes to use silk fleece. Silk has a melt-in-your-mouth feel and excellent heat retention properties. The vest introduced here is a model that was released last season and received favorable reviews. The front zip is made by "riri" company. The knit cap is a bit large. The dark navy color is also a good choice.
Knit cap ¥16,000+TAX, Vest ¥38,000+TAX

wag ink
03-5791-1501
Official Site

04 BIRKENSTOCK Birkenstock Sandals

Vegan room shoes.
Birkenstock's iconic model in the room shoe category, the Amsterdam, has been updated in a sustainable way. The minimalist upper is made of synthetic felt from recycled plastic bottles, while the insole is made of microfiber, a material well-known to vegan-oriented brands. Microfiber is known as an extremely soft, shape-stabilizing synthetic fiber. The footbed is made of natural rubber mixed with cork, and the outsole is EVA. Established more than 240 years ago. It is also worth mentioning that the brand still maintains its "Made in Germany" status.
8,500 yen + tax

Birkenstock Japan Customer Service
0476-50-2626
Official Site

05 NEUTRALWORKS. Neutral Works. Fleece jackets from

GOLDWIN is proud of its technology, Photoelectron®.
This unisex full-zip jacket is made of raised fleece equipped with the Photoelectron® function. This technology maintains natural warmth produced by far-infrared rays emitted from the human body. The wide, big silhouette provides a comfortable, relaxed fit. Pockets on the chest and sides of the body are convenient for storing portable items. NeutralWorks.com. is a brand of GOLDWIN based on the concept of "a sports lifestyle that neutrally regulates the body and mind for people who want to spend 24 hours a day in the gym, The flagship store opened in Gaienmae, Tokyo, with a café stand, personal stretch room, and hypoxic training room, in addition to clothing and goods.
28,000+TAX

Neutral Works. Tokyo
03-6455-5961
Official Site

06 SH S.H. shirt

This shirt allows you to go out without a bag.
Shumpei Seki, who worked as the general manager of 1LDK, launched the shirt brand in 2018. The brand is based on representative American brands and items, but sprinkled with the elegance of France, where Mr. Seki lives. The brand has many fans in the industry because of the unique finish that only Mr. Seki, who wears shirts 330 days a year, can achieve. The new collection, made of lustrous and beautifully wrinkled cotton, features pockets reminiscent of work shirts. In addition to the front and sleeves, pockets are also set in the back. The flaps and gussets are also very attractive. The patchwork on the chest is not noticeable since it is made of the same fabric. It is a witty French expression. ⁉︎
42,000+TAX

Stalls Showroom
03-6812-9371
Official Site

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