NEWS

Translated By DeepL

Midsummer Black. A new collection of light, airy cotton clothing from Burabura Burabura. Black has a certain charm in the summer, too.

When it's this hot, even thinking about what to wear feels like a chore, doesn't it? To stay as cool as possible, you naturally want to wear white or other refreshing colors.

However, 〈BbbLllAaaHhh〉 is launching a collection deliberately themed around “Midsummer Black.”

Made from a lightweight yet crisp cotton-silk fabric, it offers a light, airy feel that doesn’t cling to the skin, and is also easy to care for—it dries quickly even after washing.

Classic items include oversized shirts and shorts. Also featured are wide-leg pants, wrap skirts, tank tops, dresses, and more.

Crispy Oversized Shirt ¥36,300

Crispy Shorts ¥22,000

Crispy Wrap Skirt ¥ 30,800
The slit features a zipper to prevent the garment from gaping too much when the wind blows or when you cross your legs.

Crispy Tank Top ¥ 19,800
A tank top with a diagonal slit down the back.

Crispy Tank Dress ¥37,400
A dress that flares out in an A-line silhouette from the fitted neckline to the hem. The collection includes two lengths: above-the-knee and below-the-knee.

Rain(or Not) Cap ¥11,000
Features an inner mesh lining to help prevent moisture buildup.

Mango Waist Pouch ¥16,500
Perfect for carrying around a chilled mango?

Deck Shoes ¥ 41,800
The deck shoes that came out in June are also available in black.

A pop-up event where you can be among the first to check out these items is currently being held at “Re-Style” on the 3rd floor of the Main Building at Isetan Shinjuku. The items will also go on sale on the official website and at participating stores starting Friday, August 28.

Wearing black boldly during the hot summer—it’s cool, of course. I think it might actually be pretty nice.

INFORMATION

BbbLllAaaHhh POP-UP

Dates: Wednesday, August 19 – Tuesday, August 25
Venue: Isetan Shinjuku Main Building, 3rd Floor, Re-Style
Phone: 03-3352-1111 (main representative at Isetan Shinjuku Store)

general release
Release date: Friday, August 28
Available at: BbbLllAaaHhh Official Website, Esmeralda Serviced Department, MIN-NANO
*Available for purchase at the Esmeralda Serviced Department starting Saturday, August 29

TOP > NEWS

Related Articles#BbbLllAaaHhh

See more