Jack Daniel's is hosting an urban music event called "Jack & Music." Special tickets for ¥777 are also available.

©Jack&Music

Spice up your fall evenings with drinks and music. “Jack & Music,” an urban music event hosted by Jack Daniel’s, will be held in Shibuya on Saturday, September 26.

Now in its third year, “Jack & Music” brings together artists from across various genres in Shibuya, based on the concept of gathering people who share a “commitment to staying true to oneself,不受他人影響,” a value that resonates with Jack Daniel’s.

A look back at last year. ©Jack&Music

A look back at last year. ©Jack&Music

A look back at last year. ©Jack&Music

Last year’s “Jack & Music” event drew a crowd of about 2,000 people. Headliner Denzel Curry, along with WILYWNKA, C.O.S.A., Skaai, Dos Monos, Jin Dogg, kZm, and SIS, took the stage, and DJ sets spanning hip-hop, techno, and house further energized the crowd.

This year’s event will be held at two venues: “Spotify O-EAST” and “duo MUSIC EXCHANGE.” The lineup of performing artists is scheduled to be announced in early September, but there’s one ticket you won’t want to miss: the “777 Ticket,” named after “Old No. 7,” the iconic product of Jack Daniel’s. Limited to the first 77 people, the price is a whopping ¥777. It’s a pretty great deal that lets you enjoy popular artists at this price. Sales begin at 12:00 PM on Friday, August 28.

In addition, this time around, in addition to sponsoring 10 music events taking place in the Shibuya area throughout September and October, the company plans to launch a campaign targeting 50 stores in the Shibuya area. Centered around the main event on September 26, the initiative aims to spread the excitement of music and culture throughout the entire neighborhood. “Jack & Music” is all about partying the night away to music in Shibuya. Let’s look forward to the announcement in early September to see what kind of lineup they’ll unveil this year.