Moonstar's B-side. A new product label, TSUKIBOSHI, has been launched.

Brands that remain beloved over the long term are constantly taking on new challenges. is perhaps the prime example of this.

"PROJECT: B," an initiative launched last year to reexamine the technologies and philosophies cultivated over more than 100 years of history from a different perspective (Side B) and propose new value, is now underway. Furthermore, as part of this initiative, two pairs of shoes will be released this month from the product label "TSUKIBOSHI," which was launched this month.

Regis: 1 TP, 3 TP, 8,800 each

"Regis" takes its name from the word "Resistance" (resistance, rebellion). Built on the functionality of running shoes, it is designed to provide stability and comfort tailored to everyday environments. The heel counter enhances heel support, and reflective materials ensure visibility at night.

Orte: 1 TP, 9 T, 9,350 each

On the other hand, the “Orte” model takes its name from the word “Alternative” (meaning “alternative” or “new option”). This model is also based on the structure of running shoes and features a zipper design that makes it easy to put on and take off. It is waterproof, so you can wear it even on rainy days.

The concept this label holds dear is “Made for use.” The value of an object is not determined the moment it is completed; rather, it is nurtured through its interaction with the user and deepens over time.

These are shoes we’d like people who want to choose only what they truly need to wear. They are currently available at “MOONSTAR JIYUGAOKA Maple St.” and the official MOONSTAR online store.