View and embrace aging in a positive light, rather than a negative one. This applies to many things in life, and the same goes for your skin.
A brand for sensitive skin that promotes a skincare lifestyle designed to maintain healthy, beautiful skinOSAJI.We’ve received news that the anti-aging series “hisn” is undergoing a complete overhaul with a new formula that focuses on skin turnover.
The name “Hisun”—which stays with you once you hear it—draws inspiration from the philosophy of “a flower is beautiful when kept hidden,” as described in Zeami’s *Fūshi Kadenshū*. The concept of regulating the skin’s natural exfoliation process—rather than forcibly removing dead skin cells—embodies the very essence of well-aging.
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Osaji Hisun Wrinkle Eye Cream (20g) ¥6,050, Osaji Hisun Wrinkle Lotion (120mL) ¥5,280, Osaji Hisun Deep Repair Serum (50 mL) ¥8,800, Osaji Hisun Wrinkle Cream (50 g) ¥6,600
And one of the major highlights of this redesign is the packaging design, whichArchitect Yuko NagayamaThe points I requested.
The name “Osaji” derives from a physician named Osaji who used a spoon (saji) to prepare medicine during the Edo period, and it focuses on the act of “picking up and scooping.” We reimagined this as a simple gesture for adjusting one’s physical condition and conceived a design that aligns with this concept of “prescribing.”
The base of the bottle features a gradient that shifts like a sunset, evoking the passage of time and subtle changes. Over this, Edo Kiriko patterns are layered to create a design that subtly shifts in appearance depending on the light and viewing angle, giving the bottle an air of quiet elegance as if the beauty hidden within is gently seeping out.
The pumps and caps feature a copper color that deepens with use, eventually developing a rich, aged patina. This appreciation for the beauty of aging reflects a distinctly Japanese aesthetic sensibility and aligns with the brand’s philosophy of viewing the passage of time in a positive light.
〈Hisun〉 has been completely reborn through meticulous attention to detail. The nationwide launch of the full collection—featuring six items—is scheduled for Wednesday, November 25.
