ALL Photos by pebble
When it comes to what we look for in outdoor gear, functionality—such as lightness, durability, and portability—is usually the first thing that comes to mind. But what if we added the unique appeal of the materials themselves, an environmental perspective, and even the aesthetic beauty of the product?
Based on that concept, a new brand was launched in May 2026 to propose a next-generation outdoor style: 〈MEFNEGIt is.
What's truly fascinating is that they aren't just making high-performance gear—they're envisioning the future of the outdoors based on the potential of materials.
Here are the six products currently in our lineup.
First up is a chair with a long backrest, based on the “Sunset Chair” from Helinox.
MEFNEG × Helinox ¥36,000
It uses a fabric called "TECHNOFORCE," developed exclusively by . Woven at high density using "PASMO" yarn—which has approximately 1.5 times the tensile strength of standard polyester—it offers a lightweight yet durable finish.
The fabric has been given a wrinkled finish, adding a unique faded look to this technical material. The result is a chair that offers more than just functionality—it exudes a quiet presence.
MEFNEG × Helinox ¥30,000
This table is also the result of a collaboration with Helinox. It features the same materials as the chairs, combining a lightweight yet highly tensile-strength fabric with an aluminum frame, and is designed to fold down compactly for storage.
There's one more collaboration with : the Cot.
MEFNEG × Helinox ¥ 77,000
Not only can it be used as a cot, but by adjusting the leg configuration, you can switch from a low position to a high cot, making it a versatile product that can also serve as a bench.
I also love the cohesive look that makes you want to use all three products together at the campsite.
The “Sleeping Capsule,” developed in collaboration with , is available in three styles. Each features a different amount of down and a different temperature rating, allowing you to choose the one that best suits your needs.
MEFNEG × NANGA
¥ 66,000 (380G), ¥ 87,000 (450G), ¥ 100,000 (600G)
The outer shell is made of recycled polyester called "ECOPET," and the surface features an original hexagonal pattern embossed into the fabric. The design focuses not just on its function as a sleeping bag, but also on its aesthetic appeal as a standalone product.
This product reimagines the act of “sleeping” outdoors, making it more comfortable and offering a slightly new perspective.
From here on, we'll look at products where the background of the materials is even more intriguing.
MEFNEG × Re-S ¥35,000
The tote bag, developed in collaboration with Toyota Gosei’s ethical brand “Re-S,” makes use of scrap material generated during the manufacturing process of airbags and seat belts—components used in automotive safety systems.
In other words, a material that was originally created to “protect people” has now been used to make bags for carrying outdoor gear.
We’ve designed it to be just the right size to hold everything you need for a one-night camping trip, while preserving the unique character of the upcycled materials.
This product clearly embodies the philosophy of *Mefneg*, which views even the history of materials as an integral part of the design.
MEFNEG × Re-S ¥19,000
Last but not least is a sacoche, also created in collaboration with 〈Re-S〉.
With its compact size, it’s designed to hold only the essentials—such as a wallet and smartphone—and can be used seamlessly from the city to the great outdoors.
We’ve also incorporated offcuts from airbags and seat belts into this piece. It features the distinctive texture of industrial materials and a unique look in every single piece. Although it’s a small bag, knowing the history of the materials used changes the way you see it.
The use of high-performance materials in itself is not uncommon in outdoor gear.
What makes interesting is that it considers not only the “performance” of a material, but also where it comes from, what role it plays, and what potential it holds for the future—all of which are viewed as part of the product’s value.
Building on textile technology, we are reimagining outdoor gear through collaboration with specialists from various fields.
The brand’s slogan, “Toward the Next Generation,” may not be merely a forward-looking tagline, but rather an expression of its commitment to updating the very relationship between materials and tools.
It’s something that’s caught my attention as I think about the future of outdoor style.
