Human Made’s first flagship store opens in Harajuku. From this new location—the brand’s largest to date—we’ll showcase our full product lineup and share our brand’s vision.

Harajuku, Tokyo—where Urahara culture, fashion, music, and art intersect, giving rise to countless new movements—is a cultural hub that Japan proudly showcases to the world. It is here that HUMAN MADE has opened its first flagship store.

"HUMAN MADE TOKYO," which opened along Meiji-dori in Harajuku, is the brand's largest store to date, with three floors and a sales floor area of approximately 180 tsubo.

Inside the store, which resembles a large warehouse, containers symbolic of the brand are boldly arranged as “display stock,” and even the backstage areas—which are normally hidden from view—have been incorporated into the store’s design. The entire space embodies the playful spirit characteristic of .

And when it comes to *Human Made*, the brand is famous for its animal motifs that symbolize the unique character of each store; the motif for this flagship store is the lion, the king of beasts. The striking lion graphic is incorporated into the interior design and limited-edition T-shirts, among other items.

Another highlight is the unique shopping experience offered exclusively by “HUMAN MADE TOKYO.” Thanks to the mobile ordering system implemented in the store, customers can place orders simply by scanning a product’s QR code with their smartphone, making product pickup and payment a seamless process.

"HUMAN MADE TOKYO" brings together the brand’s full lineup—including not only apparel and merchandise but also new categories like sneakers—all under one roof. This new hub, which fully showcases the brand’s unique aesthetic, is sure to reaffirm the value of visiting a physical store.