Beams' new line, Apartment Mark. An experimental project curating fashion, lifestyle, and culture is about to begin.

A fictional boutique set within an apartment unit. “BEAMS” is launching a new line, *APARTMENT MARK*, based on this conceptual theme.

This project goes beyond simply suggesting clothing; it involves editing and curating everything from lifestyle to culture, much like an editorial magazine.

As a first step, we’re hosting a pop-up event in Tomigaya, Tokyo. The event will bring the aforementioned concept to life in a physical space, featuring three original items and a selection of brands curated from our unique perspective.

Two-Tuck Trousers ¥ 39,600

Wool Jersey Easy ¥36,300

Leather Slipper ¥ 44,000

Here is our lineup of original items. As interest grows in relaxed, elegant styles—epitomized by “quiet luxury”—“Apartment Mark” has created three styles inspired by this aesthetic.

Two-pleat slacks, wide-leg easy pants, and babouche-style loafers. These are the staple pieces of a men’s wardrobe that let you dress casually without trying too hard.

I think these refined visuals alone make it clear that this is an experimental project that sets itself apart from previous “BEAMS” initiatives.

Come see the full lineup for yourself at the event taking place at “Outdated” in Tomigaya starting Friday, October 9. The venue will also feature a selection of brands such as 〈colbo〉, 〈Ernie Palo〉, and 〈Barbour〉.