A whole lineup of Gore-Tex apparel! A store called "ZeeD" has opened in Sapporo, sure to catch the eye of gear enthusiasts.

An intriguing new store that will captivate gear enthusiasts is opening in Sapporo. It’s “GEED),” a specialty store that carries exclusively “GORE-TEX®” products and “WINDSTOPPER® products by GORE-TEX LABS®.”

The store brings together a wide range of items—from outdoor brands to sophisticated fashion labels—that combine high functionality with stylish design.

The reason this store chose Sapporo is that it’s close to both the city and nature, and a wide variety of outdoor activities—such as skiing, snowboarding, hiking, camping, and cycling—are well-established against the backdrop of the region’s vast natural environment. It will be a place where customers can truly experience the value of “Gore-Tex” products firsthand.

A timeline tracing the history of GORE-TEX® products—which are celebrating their 50th anniversary this year—is displayed on the wall.

The facility also features the “EXPERIENCE ROOM,” an interactive space that traces the history and evolution of “GORE-TEX®” products. The room includes a permanent rain booth that simulates actual rainfall conditions, allowing visitors to experience firsthand the products’ renowned waterproof and breathable performance. In addition, a laundry area is available where you can learn the proper way to care for your gear.

Experiential stores that seamlessly connect technology, the city, and nature are likely to attract increasing attention in the future.