“Founded in 1971 in Bologna, Italy, by Massimo Osti—known as ”The Godfather of Urban Sportswear”—C.P. COMPANY is renowned for its innovative designs born from the pursuit of functional beauty and its unique material development. The technical apparel resulting from this continues to captivate people around the world, transcending eras, generations, and cultures. Now, we launch “Through the Lens of C.P. COMPANY,” a series that explores C.P. COMPANY’s current position and its intersection with culture. For this commemorative first installment, we’ve focused on the “Ringo Music Festival,” an outdoor festival rooted in the Nagano region where an independent spirit resonates with great music.
- Photo by Sakura Tatsuta
- Text & Edit_Riku Ogawa
The “Apple Music Festival” is known as a festival held in the mountains, and this year was no exception—with rain falling continuously over the two days—it’s famous for its rapidly changing weather. Even in such challenging conditions, many artists and music lovers were seen wearing items from CP Company.
This is because the authentic functional beauty and practicality rooted in military and workwear styles not only make these pieces reliable companions even in unexpected situations, but also resonate deeply with a wide range of cultures. Let’s explore that authentic vibe through some style examples.
01_NAGAN SERVER
(Rapper/Bassist)
—I understand that NAGAN SERVER is a collector for .
I started wearing them about 10 years ago, and I’m definitely drawn to the Massimo Osti era (roughly 1978–94). The realization that “they were doing something this innovative back then” sometimes serves as a source of inspiration for my own music. I also collect their current collections, and what really appeals to me personally is how they incorporate modern functionality while preserving the nuances of their archives and vintage pieces. For the Spring/Summer 2026 collection, I had the honor of modeling for the Japan-exclusive campaign visuals.
—I hear you chose the “Medium Jacket in Micro Reps” and the “Micro Reps Boxy Lens Cargo Pants” to match today’s live performance.
Getting to walk the runway for a brand I love is a direct source of motivation, but this is actually the first time I’ve worn CP Company. That’s because I’m the type of person who values the process above all else, so modeling for them first feels like my own way of taking things step by step. At first glance, this looks like a matching set, but the top and bottom actually have slightly different shades. Still, I think the reason it looks so cohesive as a whole is due to CP Company’s unique dyeing techniques and fabric textures—something you won’t find anywhere else.
02_uin
(Music Producer / DJ)
—You’re here today as a performer at the Ringo Music Festival—how many times have you performed here?
I’ve been here a total of three or four times, and I’m grateful that every visit has been for work. But even before that, I’d been watching their live videos on YouTube for a long time.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
Maybe items made of crinkly synthetic fabric, or denim and shoes that can handle getting dirty? Since stains show up easily on white, I tend to go for darker colors.
—What are your thoughts on wearing the “Diagonal Raised Fleece Goggle Sweatshirt” from ?
Items with goggles are strongly associated with UK rappers and grime MCs, and I remember seeing Skepta wearing an archive jacket during a photoshoot. This one is comfortable to wear, and I like how the goggles are subtly incorporated into the design.
03_Yuya Saito
(Guitarist)
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
Waterproofing and comfort, right? And if they're cute, that would be perfect.
—Why did you choose the “Chrome R Goggle Cap” from CP Company today?
I love caps so much that there are actually fewer days in the year when I’m not wearing one, but I chose this one because the goggles stand out when viewed from the back, and I thought that looked cute. It seems easy to incorporate into my everyday outfits as is, and wearing it backward with the goggles pulled down is also a great option.
—What kind of brand image does have?
While dapper British gentlemen incorporate it as a streetwear element, you see cool British rappers wearing it, too, don’t you? That’s why I think it’s an Italian brand that can bridge both extremes.
04_Kairei
(Bartender)
—How many times has the Apple Music Festival been held?
I’ve known about it for a long time, but the timing never quite worked out, so I attended for the first time last year—this is my second time. I didn’t have any specific artists I was hoping to see this year, but I loved the atmosphere last year, and I really liked how everyone there seemed to love music, so I just ended up coming.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
Since it just stopped raining today, I’m wearing clothes that can get dirty, but I’m going for a look that’s neither too casual nor too dressed up.
—Why did you choose the “Nylon B Lens Crossbody Pack”?
I usually prefer shoulder bags and waist bags because they fit snugly against my body—so even when I’m moving around, they don’t get in the way or take up too much space, and I love having both hands free. Plus, they’re surprisingly roomy, so I think they’re really handy at festivals when you have a lot of stuff to carry.
05_Wakana
(Café Staff)
—How many times has the Apple Music Festival been held?
I usually go to music festivals, but this is my first time at the Ringo Music Festival! Kaori, who came with me this time, has been telling me since last year, “The Ringo Music Festival is the best—I want to go with you,” so this is a dream come true.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
Since I really want to dance, I try to wear clothes that are easy to move in.
—What are your thoughts on wearing the “Extra Fine Merino Wool Goggle Beanie”?
My friends often wear CP Company, and I’ve always thought it looked cool. This beanie is super comfortable to wear, and since it’s raining and a little chilly today, it’s warm and just right. It also matches the color of my socks, so it’s a great pop of color to complete my outfit.
06_LIFE
(Office Worker/Skater)
—What are you most looking forward to at this year's Apple Music Festival?
I came here for the first time last year, and the atmosphere was really great. This year, I came mainly to see Tagaryu and Dongurizu, and I was looking forward to listening to music and eating in the woods.
—What do you look for in a bag for an outdoor festival?
Since cotton and similar materials tend to get wet or dirty, the key is to use a water-repellent nylon fabric—even if it isn’t fully waterproof—to ensure high functionality.
—What do you think of the “Nylon B Lens Crossbody Pack”?
I usually carry a slightly larger “Nylon B Lens Crossbody Racksack,” but this was another item I’d had my eye on—the color and texture are so typical of CP Company that I’m really drawn to it. Tech-inspired bags really are the best!
07_Shuya
(College Student)
—What are you most looking forward to at this year's Apple Music Festival?
I came to see RITTO & In-Sist BAND! Last year I only went to the after-party, so this is my first time actually attending the Ringo Music Festival in earnest.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
I definitely want an outdoor vibe, but wearing it head-to-toe can be a bit boring, so I try to incorporate elements of my favorite culture somewhere in my outfit. Also, I’m the type who’d rather wear something that adds a touch of flair than style my hair.
—What did you think of the “Cotton Goggle Beanie” after trying it on?
The iconic goggle design is cool because it complements other outfits while also serving as a statement piece. The fabric feels sturdy, so it seems like it could easily handle a light rain.
08_Yujiro
(Beekeeper)
—How many times has the Apple Music Festival been held?
I came all the way from Toyama for the first time because SUGAR SOUL is performing here. Since I hadn’t been able to make it to a concert for about seven or eight years while I was raising my kids, it’s been a really long time since I’ve been to a music festival.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
For festivals in mountainous areas like the Apple Music Festival, you have to expect the weather to take a turn for the worse at any point during the day, so I make sure to choose outerwear that I don’t mind getting wet and shoes that I don’t mind getting dirty (laughs). Also, back in the day, I’d just stick my wallet and cell phone in my pants pockets, but now that I carry more stuff—and I’ve got my dog with me today—a fanny pack is a must.
—What do you think of the “Nylon B Lens Mini Waist Bag”?
At first glance, I thought it might be a little too small for everyday use, but when I actually held it in my hands, I realized it had plenty of storage compartments, so that wasn’t the case at all. There aren’t many waist bags with a mature design, so I’m really happy to find one like this, and it’s a relief that the fabric seems sturdy enough to handle a light rain.
09_FUKO
(Researcher)
—How many times has the Apple Music Festival been held?
I’ve been coming here since high school, so this is my sixth or seventh time. I used to work at “Kawara RECORD,” the party house run by the organizer, DJ Sleeper; my husband is a DJ; and it’s a place where I can meet friends, so I come every year.
—Do you have any specific fashion preferences when it comes to outdoor music festivals?
I was planning to bring a shoulder bag, but since I was with my child, I decided to prioritize being light on my feet and having plenty of room to move—so I ended up leaving even that behind (lol).
—Why did you choose the “Nylon B Lens Crossbody Pack”?
It has more capacity than it looks, and it seems like you could even wear it as a waist wrap. Plus, the glossy nylon fabric has a lovely vintage feel to it. The yellow hue also works perfectly as an accent color for today’s outfit.
10_Ryoma
(Office Worker)
—How many times has the Apple Music Festival been held?
This is my first time! She’s from Nagano, and a lot of my friends who are into music and fashion are also from Nagano. I’m just going for the first day to check it out—I’m hoping to catch Shinichi Osawa and the Donguriz.
—What do you look for in a bag for an outdoor music festival?
Since I knew it was going to rain this time, I prioritized water resistance above all else. I also looked for a bag that was lightweight, stylish, and had enough room to hold all my festival gear.
What do you think of the “Nylon B Lens Mini Waist Bag”?
Since I've been going for a head-to-toe tech-inspired look, I think the texture of the nylon fits perfectly, and I really like the subdued colors, too. The fit is also perfect for a festival!
![【FOCUS IT.] Music and Clothing Talking in a Record Factory.](https://www.houyhnhnm.jp/wp-content/uploads/2026/05/Y7H8294-1-700x394.jpg)
